Subscription Credit Card Decline Email
- David Haskell (Unlicensed)
- Jason Cooney
Summary / TL:DR: This article will introduce you to Subscription Credit Card Decline emails in Blueshift.
3 min read
Table of contents
Capability
Send an email to a customer to inform them that the credit card used for their subscription payment was declined.
Description
When a customer's credit card gets declined for a subscription payment, the card and order information are sent to Decisions. The Decisions workflow captures the update and generates an event to inform Blueshift about the action. This event then triggers a campaign in Blueshift.
Blueshift Event Name
subscription_creditcard_decline
Event Payload Parameters
Parameter | Description |
|---|---|
Parameter | Description |
event | Name of triggering event |
publication_code | 16-digit code that identifies a publication |
retailer_customer_id | Concatenation of [Advantage billTo customer number]-[Advantage billTo emailId] |
customer_firstname | First name of billTo customer |
customer_lastname | Last name of billTo customer |
street1 | Street address, line 1 of billTo customer address |
street2 | Street address, line 2 of billTo customer address |
city | City of billTo customer address |
state | State of billTo customer address |
post_code | Postal code of billTo customer address |
country | Country of billTo customer address |
delivery_code_detail | Postal delivery method |
final_expire | The issue date of the last issue the customer will receive, including advance renewals. |
Email of billTo customer | |
promotion_code | Promotion code affiliated with the order |
cc_order_number | The order number affiliated with the credit card decline |
message_code | Code that identifies the type of decline (non-AR or AR decline) |
order_balance | The amount remaining due of the original total product cost |
order_total | The total amount of the credit card decline |
publication_title | Publication title, if transaction involves a subscription purchase |
cc_last_digit | Last four digits of the credit card used |
card_expiration | Expiration date of the credit card used |
card_code | Code that identifies the type of credit card used |
billing_key | Promo code starting with "B" that is auto-generated by the ARP310 process (the process that captures declined customers). |
currency | Currency type for this order |
control_group_date | Date of credit card decline |
renewal_flag | Renewal flag associated with the credit card decline |
reject_code | Code that identifies the reason for the credit card decline |
member_category | If associated with a membership, the member category that the decline is under. |
owning_org | Code for the legal entity associated with the product/item |
Sample Payload
{
"publication_code": "PRL",
"retailer_customer_id": "000126242783-004232532112",
"customer_firstname": "KEVIN",
"customer_lastname": "BLAKE",
"street1": "98 S WATER ST",
"street2": "",
"city": "NEW HAVEN",
"state": "CT",
"post_code": "65192822",
"country": "UNITED STATES",
"delivery_code_detail": "ME",
"final_expire": "2022-08-01",
"email": "email@14west.us",
"promotion_code": "P19BW437",
"cc_order_number": "SJ671420",
"message_code": "NM",
"order_balance": "125.49",
"order_total": "125.49",
"publication_title": "Profits Unlimited",
"cc_last_digit": "4463",
"card_expiration": "2020-08",
"card_code": "VI",
"billing_key": "B08219UM",
"currency": "US$",
"control_group_date": "2020-08-24",
"renewal_flag": "",
"reject_code": "",
"member_category": "",
"owning_org": "",
"event": "subscription_creditcard_decline"
}Setting up a Campaign
Create an event triggered campaign using the event ‘credit_card_decline’.
Set the condition “Skip Global Inclusion Segment Check” to “Yes”.
Select the associated template for your campaign.
If one campaign is used for setting up a mailing for multiple publications, set the condition “User can be in the campaign journey” to “Multiple times concurrently”.This will allow you to send an email to a individual customer who cancels multiple subscriptions at different times.
Reporting
The event name in the payload will be passed in the mailing activity events. This will be available in the reporting platform for filters.
Things to Consider When Planning your Migration and/or Setup
Please follow the Transition Guidelines shared by the MarTech team during your Migration Planning workshop.
If you have an existing Message Central Auto Delivery (BCL) Cancellation workflow on Advantage, your new Blueshift workflow has already been set up on Advantage and is ready to send events.
If you never had an Auto Delivery Cancellation workflow on Advantage, there is no longer a need to share the new campaign ID with the Advantage team during initial set up. The same event category can be used for multiple campaigns, segments, etc. without Advantage configuration support.
The Auto Delivery Cancellation workflow will account for all owning orgs associated with your Blueshift instance. Please note: additions of new owning orgs must be reported to the MarTech team so it can be added to your Blueshift instance.
Wrap up
You should now have a better understanding of Subscription Credit Card Decline emails in Blueshift.
Still need help?
We know this can be frustrating. To get further help please open a Support ticket.
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