Post Purchase Email
- David Haskell (Unlicensed)
Summary / TL:DR: This article will introduce you to Post Purchase emails purchase in Blueshift.
3 min read
Table of contents
Capability
Send an email to a customer when their credit card has been charged for an order.
Description
When a customer's credit card has been charged for an order, the charge information is sent to Decisions. The Decisions workflow captures the update and generates an event to inform Blueshift about the action. This event then triggers a campaign in Blueshift.
Blueshift Event Name
post_purchase
Event Payload Parameters
Parameter | Description |
|---|---|
event | Name of triggering event |
owning_org | Code for the legal entity associated with this transaction |
Email address of the billTo customer | |
customer_firstname | First name of the billTo customer |
customer_lastname | Last name of the billTo customer |
retailer_customer_id | Concatenation of [Advantage billTo customer number]-[Advantage billTo emailId] |
transaction_number | Unique identifier for this transaction |
payment_type | The type of payment used for this transaction. |
cc_last_digit | Last four digits of credit card number used for transaction |
order_number | Unique identifier of the order in the system |
currency | Currency type associated with the transaction |
charge_date | Date charge for transaction was processed |
charge_amount | Total amount of transaction |
line_item | List of items included in product order |
item_quantity | Description of stock item |
item_code | Inventory item number used to identify the item (publication or product etc.) |
item_description | Description of purchased item |
Sample Payload
{
"event":"post_purchase",
"owning_org":"304",
"email":"email@14west.us",
"customer_firstname":"SEJAL",
"customer_lastname":"PATEL",
"retailer_customer_id":"000106061830-000089668824",
"transaction_number":"819905568277133885",
"payment_type":"Mastercard",
"order_number":"SK127597",
"cc_last_digit":"1564",
"currency":"US$",
"charge_date":"2020-09-01",
"charge_amount":"89.00",
"line_item":
[
{
"item_quantity":1,
"item_code":"MMR",
"item_description":"Money Map Report"
},
{
"item_quantity":2,
"item_code":"MMR",
"item_description":"Money Map Report"
}
]
}Setting up a Campaign
Create an event triggered campaign using the event ‘post_purchase’.
Set the condition “Skip Global Inclusion Segment Check” to “Yes”.
Select the associated template for your campaign. A sample email called ' FOR_COPY_SAMPLE_post_purchase Confirmation test' is available in your Blueshift Production instance.
Reporting
The event name in the payload will be passed in the mailing activity events. This will be available in the reporting platform for filters.
Things to Consider When Planning your Migration and/or Setup
Please follow the Transition Guidelines shared by the MarTech team during your Migration Planning workshop.
If you have an existing Message Central Auto Delivery (BCL) Cancellation workflow on Advantage, your new Blueshift workflow has already been set up on Advantage and is ready to send events.
If you never had an Auto Delivery Cancellation workflow on Advantage, there is no longer a need to share the new campaign ID with the Advantage team during initial set up. The same event category can be used for multiple campaigns, segments, etc. without Advantage configuration support.
The Auto Delivery Cancellation workflow will account for all owning orgs associated with your Blueshift instance. Please note: additions of new owning orgs must be reported to the MarTech team so it can be added to your Blueshift instance.
Wrap up
You should now have a better understanding of Post Purchase emails purchase in Blueshift.
Still need help?
We know this can be frustrating. To get further help please open a Support ticket.
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