Summary / TL:DR: This article will introduce you to WMC Purchase Emails in Blueshift.

Capability

Send a notification email through Blueshift when a customer has placed an order through a WMC order form.

Description

When a customer places an order through a WMC order form, the application will send an event to Blueshift containing the details of the order. This event then triggers a confirmation email in Blueshift

If there is a path in the WMC journey that includes an upsell to be the next purchase, WMC will wait 30 minutes before sending the event to Blueshift whether the customer takes it or not. This is by design in the case that the customer goes back and takes the upsell instead of the original order.

Blueshift Event Name

wmc_purchase

Event Payload Parameters

Parameter	Description

Parameter	Description
event	wmc_purchase
wmc_order_number	Order number generated by WMC
order_id	Unique id generated by the order
total	Total amount of the transaction
shipping	Cost of shipping
tax	Tax amount that was applied to the transaction
domain	The URL the customer came from in WMC
order_date	Date and timestamp of when the order was placed
retailer_customer_id	Concatenation of [Advantage billTo customer number]-[Advantage billTo emailId]
owning_org	Code for the legal entity associated with the product/item
ip	IP address collected from the customer
order_type	The type of order as classified in WMC
customer_first_name	First name of the customer
customer_last_name	Last name of the customer
wmc_order_name	Name of the WMC order form
currency	Currency type associated with the transaction
payment_type	Type of payment used for order (CC, Direct Debit, etc.)
cc_last_digit	Last four digits of the credit card that was used to place the order
item_number	Item associated with the order
promo_code	Promo code associated with the order
premium_set	Premium set associated with the order
choice_name	The name of the choice that is associated with the order
choice_code	Choice code associated with the order
choice_type	Type of choice associated with the order (CIR, AMB, PRO)
choice_price	Price assigned to the choice
choice_quantity	Number of choices associated with the order
item_description	Description of the item
term_length	The number of issues included in the CIR order
renewal_flag	Indicates whether a renewal notice should be sent to the subscriber
query_string_promoCode	Promo code associated with the order
query_string_COF_IsChecked	Whether or not the Card on File checkbox is checked
journey_custom_fields	Any custom fields defined at the journey level
creative_custom_fields	Any custom fields defined at the creative level
password	new = password required new account existing = password required existing account not required = password not required
shipping_info_FirstName	ShipTo first name
shipping_info_LastName	ShipTo last name
shipping_info_PhoneNumber	ShipTo phone number
shipping_info_Address1	ShipTo address 1
shipping_info_Address2`	ShipTo address 2
shipping_info_Address3	ShipTo address 3
shipping_info_Company	ShipTo company
shipping_info_Zip	ShiTo zip code
shipping_info_City	ShipTo city
shipping_info_Country	ShipTo country
shipping_info_State	ShipTo state
billing_info_FirstName	BillTo first name
billing_info_LastName	BillTo last name
billing_info_PhoneNumber	BillTo phone number
billing_info_Address1	BillTo address 1
billing_info_Address2`	BillTo address 2
billing_info_Address3	BillTo address 3
billing_info_Company	BillTo company
billing_info_Zip	ShiTo zip code
billing_info_City	BillTo city
billing_info_Country	BillTo country
billing_info_State	BillTo state
email	Email address used to place the order
effort_campaign_code	Campaign code assigned to the effort
jounrey_campaign_code	Campaign code assigned to the journey
journey_url_nickname	URL nickname of the journey

Sample Payload

{
  "event": "wmc_purchase",
  "wmc_order_number": "eozRzGAgsESF_24",
  "order_id": "ccd18c7a-2060-44b0-85ff-6e1d604782c9",
  "total": 33,
  "shipping": 0,
  "tax": 0,
  "domain": "https://prod-content-app-gateway.apps.prd-3.aws.ocp.14west.io/7ca929cd-c15f-4ecd-a912-811ecb84d5ea/1",
  "order_date": "2021-03-24T14:23:41.9232094Z",
  "retailer_customer_id": null,
  "owning_org": "303",
  "ip": "::1",
  "order_type": "StandardOrder",
  "customer_firstname": "Anton",
  "customer_lastname": "Trehubau",
  "wmc_order_name": "prd_demo_test",
  "currency": "EUR",
  "payment_type": "VISA",
  "cc_last_digit": "4242",
  "item_number": "SPA",
  "promo_code": "FAKE1764",
  "premium_set": null,
  "choice_name": "skip preauth choice",
  "choice_code": "SPA001",
  "choice_type": "CIR",
  "choice_price": "15.00",
  "choice_quantity": "1",
  "item_description": "description",
  "term_length": "0",
  "renewal_flag": null,
  "query_string": {
    "promoCode": "FAKE1764",
    "COF_IsChecked": "true"
  },
  "journey_custom_fields": {
    "effort_new": "value 1",
    "test_2": "demo",
    "test_1": "Mark"
  },
  "creative_custom_fields": {
    "effort_new": "value 1",
    "test_2": "demo",
    "test_1": "David"
  },
  "custom_fields": {
    "effort_new": "value 1",
    "test_2": "demo",
    "test_1": "Anton"
  },
  "password": "New",
  "shipping_info": {
    "FirstName": "FirstName",
    "LastName": "LastName",
    "PhoneNumber": "PhoneNumber",
    "Address1": "Address1",
    "Address2": "Address2",
    "Address3": "Address3",
    "Company": "Company",
    "Zip": "Zip",
    "City": "City",
    "Country": "Country",
    "State": "Stated"
  },
  "billing_info": {
    "FirstName": "FirstName",
    "LastName": "LastName",
    "PhoneNumber": "PhoneNumber",
    "Address1": "Address1",
    "Address2": "Address2",
    "Address3": "Address3",
    "Company": "Company",
    "Zip": "Zip",
    "City": "City",
    "Country": "Country",
    "State": "Stated"
  },
  "email": "test@mail.com",
  "effort_campaign_code": "EBBIXX10",
  "journey_campaign_code": "EBBIXX11"
  "journey_url_nickname": "nickname"
}

Wrap up

You should now have a better understanding of WMC Purchase emails purchase in Blueshift.