Summary / TL:DR: This article will introduce you to the Spam and Bounceback Postcard emails in Blueshift

Capability

Send a postcard to a customer through the Lob integration in Blueshift when the customers email address has been marked as Spam or Bounced.

Description

When a customers email address is marked as Spam or Bounced, the customers information is sent to Blueshift through Decisions. The Decisions workflow captures the customer information, sends it to Blueshift, then the information is sent to Lob. This event then triggers a campaign in Blueshift.

The events are sent to Blueshift daily at 9:30 AM EST from Decisions.

Blueshift Event Name

spam_bounceback

Event Payload Parameters

Paramater	Description

Paramater	Description
customer_id	The Advantage customer number concatenated with the customers Email ID in Advantage This is the profile key which is comprised of the affiliate id and email address which is MD5 hashed.
retailer_customer_id	The Advantage customer number concatenated with the customers Email ID in Advantage
advantage_customer_number	The customer number associated with that customer in Advantage
customer_firstname	The first name of the customer
customer_middlename	The middle name of the customer
customer_lastname	The last name of the customer
street 1	The primary address of the customer
street 2	The secondary address of the customer
street 3	The tertiary address of the customer
city	City of customer that’s store in Advantage
state	State of customer that’s stored in Advantage
post_code	Postal code of customer that’s stored in Advantage
country	Country of customer that’s stored in Advantage
item_code	Pub code of the item where the email address is marked as Spam or Bounced
item_title	Friendly name of the item code
email_status	Either ‘Spam’ or ‘Bounce’
subscription_id	Unique identifier for the customer subscription (subscription reference in Advantage)
member_category
owning_org	Code for the legal entity associated with the subscription
event	spam_bounceback

Sample Payload

{
    "customer_id":"",
    "retailer_customer_id":"",
    "advantage_customer_number": "",
    "customer_firstname": "JOSH",
    "customer_middlename": "",
    "customer_lastname": "NORTH",
    "street1":"123 ABC STREET",
    "street2":"",
    "street3":"",
    "city":"BEL AIR",
    "state":"MD",
    "post_code":"21014",
    "country":"UNITED STATES",
    "item_code":"BRK",
    "item_title":"The Oxford Income Letter",
    "email_status": "bounce",
    "subscription_id": "",
    "member_category": "",
    "owning_org": "300", 
    "event": "spam_bounceback"
}

Wrap up

You should now have a better understanding of the Spam and Bounceback Postcard events in Blueshift.