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Direct Debit Confirmation Email

Summary / TL:DR: This article will introduce you to Direct Debit Confirmation Emails for a new subscription or Access service purchase in Blueshift.

3 min read


Table of contents


Capability

Send an email through Blueshift to confirm a customer's Direct Debit agreement for a new subscription or Access service purchase. This confirmation includes the amount, date, and schedule for all recurring charges.


Description

When the payment method for a subscription or Access (AMB) agreement purchase is Direct Debit, the Advantage workflow will capture such payment method and generate an event to inform Blueshift about the new payment agreement. This event then triggers a campaign in Blueshift.


Blueshift Event Name

new_direct_debit_agreement


Event Payload Parameters

Parameter

Description

Parameter

Description

event

Name of triggering event

email

Email of billTo customer

owning_org

Code for the legal entity associated with this access service

module

Custom description thats shows if the transaction is an Access service (=AMB) or Subscription (=CIR)

retailer_customer_id

Concatenation  of [Advantage billTo customer number]-[Advantage billTo emailId]

customer_firstname

First name of billTo customer

customer_lastname

Last name of billTo customer

customer_department

Department for Business Address of billTo customer

customer_company

Company Name for Business Address of billTo customer

street1

Street address, line 1 of billTo customer address

street2

Street address, line 2 of billTo customer address

street3

Street address, line 3 of billTo customer address

city

City of billTo customer address

state

State of billTo customer address

post_code

Postal code of billTo customer address

country

Country of billTo customer address

item_number

Access Service item number, if transaction involves an Access purchase

item_description

Access Service item description, if transaction involves an Access purchase

publication_code

Publication code, if transaction involves a subscription purchase

publication_title

Publication title, if transaction involves a subscription purchase

customer_account_number

The billTo customer's bank account number

collecting_bank_id

The bank ID for the billTo customer's collecting bank

account_holder_name

Name on the billTo customer's bank account

first_collection_date

The date the first payment is collected

first_renewal_date

The date the first renewal (second payment) is collected

original_amount

Amount of first payment on Access Service or subscription

renewal_collection_frequency

Interval in which renewals will occur

renewal_amount

Amount to be charged for renewal of the Access Service or subscription

direct_debit_reference_number

Unique ID for the direct debit agreement


Sample Payload

 

{ "event": "new_direct_debit_agreement", "email":"email@14west.us", "owning_org": "983", "module":"CIR", "retailer_customer_id": "000068200053-000089668775", "customer_firstname":"John", "customer_lastname":"Doe", "customer_department":"", "customer_company":"", "street1":"25 DENVER ROAD", "street2":"", "street3":"", "city":"LIVERPOOL", "state":"", "post_code":"L32 4TG", "country":"UNITED KINGDOM", "item_number":"", "item_description":"", "publication_code":"ZHA", "publication_title":"The Fleet Street Letter Monthly Alert", "customer_account_number":"28130689", "collecting_bank_id":"090132", "account_holder_name":"John Doe", "first_collection_date":"2020-11-09", "first_renewal_date":"2021-10-26", "original_amount":"49.00", "renewal_collection_frequency":"Annual", "renewal_amount":"99.00", "direct_debit_reference_number":"P424945" }

Setting up a Campaign

  1. Create a triggered campaign using the event ‘new_direct_debit_agreement'.

  2. Set the condition “Skip Global Inclusion Segment Check” to “Yes”.

  3. Select the associated template for your campaign. 

  4. If one campaign is used for setting up mailing for multiple publications, set the condition “User can be in the campaign journey” to “Multiple times concurrently”. This will allow you to send an email to a customer who cancels multiple subscriptions.


Reporting

The event name in the payload will be passed in the mailing activity events. This will be available in the reporting platform for filters. 


Things to Consider When Planning your Migration and/or Setup

  1. Please follow the Transition Guidelines shared by the MarTech team during your Migration Planning workshop.

  2. If you have an existing Message Central Auto Delivery (BCL) Cancellation workflow on Advantage, your new Blueshift workflow has already been set up on Advantage and is ready to send events.

  3. If you never had an Auto Delivery Cancellation workflow on Advantage, there is no longer a need to share the new campaign ID with the Advantage team during initial set up. The same event category can be used for multiple campaigns, segments, etc. without Advantage configuration support.

  4. The Auto Delivery Cancellation workflow will account for all owning orgs associated with your Blueshift instance. Please note: additions of new owning orgs must be reported to the MarTech team so it can be added to your Blueshift instance.


Wrap up

You should now have a better understanding of Direct Debit Confirmation Emails for a new subscription or Access service purchase in Blueshift.

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