Product Cancellation Email
- David Haskell (Unlicensed)
Summary / TL:DR: This article will introduce you to Product Cancellation emails in Blueshift.
3 min read
Table of contents
Capability
Send an email through Blueshift to confirm when a customer cancels a product order.
Description
When a product order is cancelled by a customer, the order record for that customer is updated in Advantage. The Advantage workflow captures the update and generates an event to inform Blueshift about the action. This event then triggers a campaign in Blueshift.
Blueshift Event Name
product_cancellation
Event Payload Parameters
Parameter | Description |
|---|---|
event | Name of triggering event |
Email address of billTo customer | |
customer_firstname | First name of billTo customer |
customer_lastname | Last name of billTo customer |
transaction_amount | Amount to be refunded due to cancellation |
retailer_customer_id | Concatenation of [Advantage billTo customer number]-[Advantage billTo emailId] |
billing_currency | Currency type associated with the transaction |
order_date | Date the order was placed |
order_number | A number that uniquely identifies an cancellation transaction |
shipto_firstname | First name of shipTo customer |
shipto_lastname | Last name of shipTo customer |
address_street1 | Line 1 of street address of shipTo customer |
address_street2 | Line 2 of street address of shipTo customer |
address_city | City of shipTo customer |
address_state | State of shipTo customer |
address_postalcode | Postal code of shipTo customer |
line_item | List of items included in product order |
item_quantity | Quantity of units included for the affiliated item |
proitem_number | Inventory item number used to identify the item |
item_description | Description of stock item |
owning_org | Code for the legal entity associated with this product order |
Sample Payload
{
"event":"product_cancellation",
"owning_org":"625",
"email":"email@14west.us",
"customer_firstname":"Shirley",
"customer_lastname":"Worth",
"transaction_amount":"297.45",
"retailer_customer_id":"000060050455-000038273098",
"billing_currency":"US$",
"order_date":"2005-11-02",
"order_number":"00028739",
"shipto_firstname":"SHIRLEY",
"shipto_lastname":"WORTH",
"address_street1":"1001 Cathedral Street",
"address_street2":"",
"address_city":"BALTIMORE",
"address_state":"MD",
"address_postalcode":"76244-8807",
"line_item":
[
{
"item_quantity":3,
"proitem_number":"655SUJS",
"item_description":"Ultimate Joint Support"
},
{
"item_quantity":3,
"proitem_number":"655SUJS",
"item_description":"Complete Prostate Support"
},
{
"item_quantity":3,
"proitem_number":"655SUJS",
"item_description":"Ultimate Weight Support"
}
]
}Setting up a Campaign
Create a triggered campaign using the event ‘product_cancellation’.
Set the condition “Skip Global Inclusion Segment Check” to “Yes”.
Select the associated template for your campaign. A sample email called 'FOR_COPY_SAMPLE Product Cancellation' is available in your Blueshift Production instance.
To allow a unique customer to be triggered multiple times in the campaign journey, set the condition “User can be in the campaign journey” to “Multiple times concurrently”.
Reporting
The event name in the payload will be passed in the mailing activity events. This will be available in the reporting platform for filters.
Things to Consider When Planning your Migration and/or Setup
Please follow the Transition Guidelines shared by the MarTech team during your Migration Planning workshop.
If you have an existing Message Central Auto Delivery (BCL) Cancellation workflow on Advantage, your new Blueshift workflow has already been set up on Advantage and is ready to send events.
If you never had an Auto Delivery Cancellation workflow on Advantage, there is no longer a need to share the new campaign ID with the Advantage team during initial set up. The same event category can be used for multiple campaigns, segments, etc. without Advantage configuration support.
The Auto Delivery Cancellation workflow will account for all owning orgs associated with your Blueshift instance. Please note: additions of new owning orgs must be reported to the MarTech team so it can be added to your Blueshift instance.
Wrap up
You should now have a better understanding of Product Cancellation emails in Blueshift.
Still need help?
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