Duplicate Lifetime Email
- David Haskell (Unlicensed)
Analytics
Summary / TL:DR: This article will introduce you to Duplicate Lifetime emails in Blueshift.
3 min read
Table of contents
Capability
Send an email through Blueshift when a customer with a lifetime subscription places an additional duplicate order for a publication.
Description
When a customer subscribes to a publication for which they have an existing lifetime subscription, the Advantage workflow captures the duplicate purchase and generates an event to inform Blueshift about the action. This event then triggers a campaign in Blueshift.
Blueshift Event Name
duplicate_lifetime
Event Payload Parameters
Parameter | Description |
|---|---|
event | Name of triggering event |
deletion_reason | Code describing reason for deletion of the subscription |
Email address of billTo customer | |
customer_firstname | First name of billTo customer |
customer_lastname | Last name of billTo customer |
retailer_customer_id | Concatenation of [Advantage billTo customer number]-[Advantage billTo emailId] |
publication_code | Code that identifies the publication |
order_number | Unique identifier of an order in the system |
owning_org | Code for the legal entity associated with this publication |
Sample Payload
{
"event":"duplicate_lifetime",
"deletion_reason":"ALDLIF",
"email":"email@14west.us",
"customer_firstname":"James",
"customer_lastname":"Stoller",
"retailer_customer_id":"000050624952-000089668829",
"publication_code":"HRV",
"order_number":"SL038722",
"owning_org":"625"
}Setting up a Campaign
Create a triggered campaign using the event ‘duplicate_lifetime’.
Set the condition “Skip Global Inclusion Segment Check” to “Yes”.
Select the associated template for your campaign. A sample email called 'FOR_COPY_SAMPLE Lifetime Duplicate' is available in your Blueshift Production instance.
If one campaign is used for setting up mailing for multiple publications, set the condition “User can be in the campaign journey” to “Multiple times concurrently”. This will allow you to send an email to a customer who cancels multiple subscriptions.
Reporting
The publication code in the payload is whitelisted to be passed in the mailing activity events. This will be available in the reporting platform as the list code. In addition, event name is also available to be filtered on.
Things to Consider When Planning your Migration and/or Setup
Please follow the Transition Guidelines shared by the MarTech team during your Migration Planning workshop.
If you have an existing Message Central Duplicate Lifetime workflow on Advantage, your new Blueshift workflow has already been set up on Advantage and is ready to send events.
If you never had a Duplicate Lifetime workflow on Advantage, there is no longer a need to share the new campaign ID with the Advantage team during initial set up. The same event category can be used for multiple campaigns, segments, etc. without Advantage configuration support.
The Duplicate Lifetime workflow will account for all owning orgs associated with your Blueshift instance. Please note: additions of new owning orgs must be reported to the MarTech team so it can be added to your Blueshift instance.
Wrap up
You should now have a better understanding of Duplicate Lifetime emails in Blueshift.
Still need help?
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