Summary / TL:DR: This article outlines the attributes used in the marketing_email_subscribe event

Purpose

Used to send a confirmation email or kick off a gauntlet series when a customer has signed up to a free list.

Description

When a customer signs up for a free list Signup app will send an event to Blueshift containing the details of the signup. This event then triggers any campaigns associated with it.

Attributes

duplicate_signup	Boolean. Indicates whether this is a duplicate sign up

duplicate_signup	Boolean. Indicates whether this is a duplicate sign up
email	Email address used for signup
email_active	Boolean. If eml_sta IN ('A', ‘') and sub.dlv_cde IN ('ME', ‘EM’) THEN ‘true’ ELSE ‘false’
event	Event name
list_code	List code the customer signed up for
source_code	Source code associated with the signup
sua_event_id	Unique identifier from SUA2 for the event
campaign_code	Advantage campaign code
iris_campaign_name	Campaign name in IRIS
is_double_opt_in	Indicates if the signup is coming from a double opt-in lead gen effort
confirm_link	The confirmation link generated by signup app

Sample Payload

{
  "duplicate_signup": false,
  "email": "email@14west.us",
  "email_active": true,
  "event": "marketing_email_subscribe",
  "list_code": "OPTMSUN",
  "site": "banyanhillpublishing.com",
  "source_code": "X190Y702",
  "sua_event_id": "96b5bfe9-67ae-497d-84eb-d8e141f6ff12",
  "campaign_code": "XXX123", --Used in refacored accounts
  "iris_campaign_name": "XXX456" --Used in refacored accounts
}

Unsubs

In order for SUA2 unsubscribes to currently work, an advantage customer number must be present in the vid2 value but the marketing_email_subscribe event does not include it. As a workaround you can replace the vid2 value with the following:

{{ "000000000000" | append: '@@' | append: user_transaction.list_code | append: list_code | append: item_code | append: user_transaction.item_code | append:item_number | append: '@@' | append: user.email | aes256_encrypt_v2: '50655368566D597133743677397A24432646294A404E635266546A576E5A7234', '472B4B6250655368566D597133743677' }}

We are hardcoding a dummy advantage customer number which allows the unsubscribe to process. We will look to enhance this process so the default vid2 value can be used for event triggered emails.

Wrap up

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Marketing Email Subscribe