Campaign Setup

These emails will still get triggered by the marketing_email_subscribe event. A few new attributes were added for this process:

Campaign Journey

The below image shows the suggested setup of double opt-in emails. After the customer submits a signup the event will trigger the email from the left trigger containing the confirmation link. Once the customer clicks on the link from the email a second event will trigger the email from the left trigger which is the confirmation email. Details on the journey start and triggers can be found below.

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Journey Start

In the journey start filters you can look at the above selections which will apply to all triggers. The is_double_optin = true filter indicates that the signup came from a double opt-in lead gen effort.

The list_code attribute ensures the emails are specific to a certain list.

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Initial Email

When a customer first signs up to a DOI lead gen effort a marketing_email_subscribe event will be sent with the attribute of email_active set to false. The event will also include an attribute called confirm_link which is the link the customer needs to click on to opt-in. This event will trigger the first email from this campaign.

Double Opt-in Confirmation Email

After the customer clicks on the confirmation link from the initial email, another marketing_email_subscribe event will be sent for the customer but this time the email_active attribute will be set to true, indicating they are now active on this list. This will trigger the second email to the customer.