Blueshift Spam and Bounceback Postcard
- Tony Browne
Summary / TL:DR: This article will introduce you to the Spam and Bounceback Postcard emails in Blueshift
Capability
Send a postcard to a customer through the Lob integration in Blueshift when the customers email address has been marked as Spam or Bounced.
Description
When a customers email address is marked as Spam or Bounced, the customers information is sent to Blueshift through Decisions. The Decisions workflow captures the customer information, sends it to Blueshift, then the information is sent to Lob. This event then triggers a campaign in Blueshift.
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The events are sent to Blueshift daily at 9:30 AM EST from Decisions.
Blueshift Event Name
spam_bounceback
Event Payload Parameters
Paramater | Description |
|---|---|
customer_id | The Advantage customer number concatenated with the customers Email ID in Advantage This is the profile key which is comprised of the affiliate id and email address which is MD5 hashed. |
retailer_customer_id | The Advantage customer number concatenated with the customers Email ID in Advantage |
advantage_customer_number | The customer number associated with that customer in Advantage |
customer_firstname | The first name of the customer |
customer_middlename | The middle name of the customer |
customer_lastname | The last name of the customer |
street 1 | The primary address of the customer |
street 2 | The secondary address of the customer |
street 3 | The tertiary address of the customer |
city | City of customer that’s store in Advantage |
state | State of customer that’s stored in Advantage |
post_code | Postal code of customer that’s stored in Advantage |
country | Country of customer that’s stored in Advantage |
item_code | Pub code of the item where the email address is marked as Spam or Bounced |
item_title | Friendly name of the item code |
email_status | Either ‘Spam’ or ‘Bounce’ |
subscription_id | Unique identifier for the customer subscription (subscription reference in Advantage) |
member_category | Â |
owning_org | Code for the legal entity associated with the subscription |
event | spam_bounceback |
Sample Payload
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{
"customer_id":"",
"retailer_customer_id":"",
"advantage_customer_number": "",
"customer_firstname": "JOSH",
"customer_middlename": "",
"customer_lastname": "NORTH",
"street1":"123 ABC STREET",
"street2":"",
"street3":"",
"city":"BEL AIR",
"state":"MD",
"post_code":"21014",
"country":"UNITED STATES",
"item_code":"BRK",
"item_title":"The Oxford Income Letter",
"email_status": "bounce",
"subscription_id": "",
"member_category": "",
"owning_org": "300",
"event": "spam_bounceback"
}Wrap up
You should now have a better understanding of the Spam and Bounceback Postcard events in Blueshift.