Creating an Advertisement
- Tony Browne
Summary / TL:DR: This article will teach you how to create an advertisement creative in WMC.
Creating ads in WMC is simple and straightforward. Ads are any advertisement that the customer will see. Follow these steps to create an ad in WMC.
How to create an advertisement in WMC
Select Create
Select Advertisement
Enter a name for the ad - Naming conventions are extremely important to maintain clean and standardized information.
Define the status - The status will default to active. This can be changed to shelved.
Now you’ll build your content.
Visual Editor | We are looking in to new options for the visual editor, so please do not use at this time. |
Code | You will need to select a template first. The basic template is simply a blank template you can use if you’re starting from scratch. Custom templates can be created and stored ahead of time. Custom templates can be created under the “More” menu in the left navigation bar. This will depend on your affiliates setup in WMC. This can be used to build your content using coding languages like HTML, CSS or JavaScript. |
Links | Adds a link to where the customer will go after clicking on the link in the ad. |
Snippets | Reusable code that can be stored ahead and applied to content in WMC. |
Conditional Content | Display different content based on conditions. |
Data Placeholders | Include information specific to the customer, creative, effort, or journey to personalize content. |
Media Library | Add images or content from the shared media library. |
6. Once you’ve added your content, select Save to add the content.
7. Add tags as necessary.
8. Click Save to add the Advertisement.
9. If your creative is ready to be used, make sure you publish it so it can be added to the journey.
Wrap up
You should now understand how to create an advertisement creative in WMC.
Still need help?
We know this can be frustrating. To get further help please open a Support ticket.