Creating a Page
- Tony Browne (Unlicensed)
Summary / TL:DR: This article will teach you how to create a page creative in WMC.
Pages in WMC are where you’ll create a variety of pages. You can add a Standard Page, Order Page or Cross or Upsell Pages. This version of the playbook will cover Order Pages.
How to Create a Page in WMC
Select Create
Select Page
Select the type of page; standard page, order page or cross/upsell page. For this example we’ll select Order Page.
Enter a name for the page - Naming conventions are extremely important to maintain clean and standardized information.
Define the status. The status will default to active. This can be changed to shelved or expired.
Note - You can schedule an expiration for the future
6. Next you will need to select the choices you want to appear on the order form. Enter the Offer Code and click Pull Choices.
7. Select the choices you would like to use. Click Apply.
8. Now you’ll build your content. There are two options for creating your page:
Visual Editor | We are looking in to new options for the visual editor, so please do not use at this time. | |
Code | You will need to select a template first. The basic template is simply a blank template you can use if you’re starting from scratch. Custom templates can be created and stored ahead of time. Custom templates can be created under the “More” menu in the left navigation bar. This will depend on your affiliates setup in WMC. This can be used to build your content using coding languages like HTML, CSS or JavaScript. | |
| Links | Adds a link to where the customer will go after clicking on the link in the ad |
| Ecomm | You will use this to add all of the form fields required for an order form. The required fields will display in red at the bottom of the screen and will dissapear as the fields are added. You will not be able to save your code until all required fields have been added. |
| Form | This section is for Lead Gen only. Please do not use on order forms. |
| Snippets | Reusable code that can be stored ahead and applied to content in WMC. |
| Conditional Content | Display different content based on conditions. |
| Data Placeholders | Include information specific to the customer, creative, effort, or journey to personalize content. |
| Media Library | Add images or content from the shared media library. |
9. Once you’ve added your content select Save to add the content.
10. Query Parameters can be added to pages. Query parameters can be saved and applied to pages or they can be added on an individual page. Query parameters allow us to customize the link to this particular page. Note that multiple query parameters can be added.
11. You can view a preview of the content in the Preview Area. Edits to the form can be made here.
12. Add tags as necessary.
13. Click Save to add the page.
14. If your creative is ready to be used, make sure you publish it so it can be added to the journey.
Wrap up
You should now know how to create a page creative in WMC.