A/B Testing the LOB Integration

To ensure the integration with LOB does not impact customer conversion rate, WMC has provided the ability for you to perform an A/B test of the functionality. WMC will activate the address suggestion feature by evaluating the name of the Order Page Creative. If it is named in a specific manner, then the address suggestion will be turned on. Otherwise it is off.

This means that any order page that has been created in the past will not automatically have this turned on during the A/B testing period.

How to setup the A/B Test

To test this, we ask that you make the LOB integration the only variance.

1. Setup an Order Page as you would any other Order Page. This is will be your “Control” in the test.

2. Clone the Order Page and adjust the name of the creative to begin with __LOB__. This will be your variable to activate the LOB integration.

   1. Note that there is 2 underscores in the front and back of the word. It must start exact with this format.

3. Create a Journey using your control order page.

4. Clone the Journey and replace the Order Page with the LOB test page from step 2.

5. In IRIS, setup creatives and trees that are associated to the Journey in step 3, your control.

6. In IRIS, setup creatives and trees that are associated to the Journey in step 4, your test.

7. In IRIS, Setup an Effort and select the Tree created from step 5. Save/create the effort

8. Select the “Copy Effort” button at the top. When prompted to create a multivariate, select “yes”

9. In the new screen, change the tree to the one created in step 6. Save/create the effort.

10. Create the Promo Codes for the efforts via the My Queue tab.

11. Enter into the Multivariate and ensure the split is set to 50/50.

Tracking in D&A

Westech wants to assist in tracking the success of your A/B test, so we ask that you provide us the following:

• Promocode for the Control and Test. Please be sure to specify which is which.

• The Multivariate ID