OPIUM to WMC Migration Options
The options presented below are intended to help expedite the migration process from the IRIS perspective. These will allow you to switch existing IRIS efforts from OPIUM funnels to WMC journeys more efficiently. All required OPIUM content will still need to be built in WMC.
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Option 1: Create replica journeys in WMC and Bulk update domains
Process:
Decide what domains you’re going to tackle – compile a list of all url nicknames associated with that domain
Take inventory of anything that doesn’t need to be moved over so you’re only moving what’s necessary
Create WMC journeys (with the SAME url nickname as in OPIUM) to replace OPIUM efforts*
Typically, the url nickname in IRIS for an OPIUM offer only references the beginning of the sales funnel. From there, links are included in the html to incorporate cross sells, upsells, dependent content, etc.
Unlike OPIUM, WMC journeys will include ALL the components of an offer
IMPT: When creating the replacement WMC journey you will want the url nickname name to match the url nickname assigned to the actual offer in IRIS BUT it should include all the components that were included in OPIUM – not just the initial offer but cross-sells, upsells, etc.
Before updating domains (below) make sure all necessary WMC journeys have been created!
Update domains. There are two primary options for bulk updating domains:
Option 1: Edit actual domain in IRIS (manage – domains) so that it points to a WMC domain
Good option if you don’t have default domains assigned at the item level
Steps:
Edit order from url
No change to:
Name
Promotion URL
External promo url
Option 2: Edit default configuration on the item level so that it points to a WMC domain – this will update all efforts where that is the main item
Good option if you:
Have default domains assigned at the item level AND
Have 1:1 relationship between the item and domain
If you have multiple domains per item, then additional adjustments will need to be made for bulk update to be successful – and option 1 may be more ideal. Reach out to your CSP to get more information on the additional adjustments.
Steps:
Edit the default configuration on the item level so that it points to selected WMC domain
This will automatically update all efforts where that is the main item
Note:
If journeys created in WMC to replace OPIUM efforts do not have the correct domain set in WMC (must match IRIS domain) there will be an error
If there are alternative order form urls tied to a domain (aside from the default order form) then we would need to either remove or update those as well
Based on discovery, very few current examples of this
Option 2: Create journeys in WMC, Retire OPIUM offers in IRIS, Redirect to WMC journey and Bulk update domains
Process:
Decide what domains you’re going to tackle
Create WMC journeys to replace OPIUM efforts (names irrelevant)
When taking inventory of what you need to create, keep in mind:
The url nickname in IRIS for an OPIUM offer typically only references the beginning of the sales funnel. From there, links are included in the html to incorporate cross sells, upsells, dependent content, etc.
Unlike OPIUM, WMC journeys will include ALL the components of an offer
Retire the OPIUM offer in IRIS and select desired WMC journey name/url nickname
Note: you can set an expiration date in the future, so you’ll want to coordinate that with the date and time you’re planning to switch over the domain to limit downtime
IMPT: You’ll need to make sure all applicable WMC journeys are created, and all OPIUM offers are set to expire BEFORE updating the domain
Update domains. There are two primary options for bulk updating domains:
Option 1: Edit actual domain in IRIS (manage – domains) so that it points to a WMC domain
Good option if you don’t have default domains assigned at the item level
Steps:
Edit order from url
No change to:
Name
Promotion URL
External promo url
Option 2: Edit default configuration on the item level so that it points to a WMC domain – this will update all efforts where that is the main item
Good option if you:
Have default domains assigned at the item level AND
Have 1:1 relationship between the item and domain
If you have multiple domains per item, then additional adjustments will need to be made for bulk update to be successful – and option 1 may be more ideal. Reach out to your CSP to get more information on the additional adjustments.
Steps:
Edit the default configuration on the item level so that it points to selected WMC domain
This will automatically update all efforts where that is the main item
Option 3: Update domains on the individual effort level
Process:
Create WMC journeys to replace OPIUM efforts
If you don’t want to update the offer in IRIS then
Create WMC journeys with the SAME url nickname as in OPIUM to replace OPIUM efforts
If you don’t want to use the same offer and set up a journey that has an identical url nickname in WMC as OPIUM then
Create WMC journeys to replace OPIUM efforts (names irrelevant)
Retire the OPIUM offer in IRIS and select desired WMC journey name/url nickname
Edit effort and update domain configuration to correct WMC domain