Demographic (demographic_aristotle)

Overview: This is 3rd party demographic data purchased from Aristotle. More information: www.aristotle.com

Frequency: Daily

Data Source: Aristotle

Delivery Method: SFTP to csv import work

Filename: Aristotle_<LyticsGroup>_<Date>_<Time>.csv

LQL Advice: These fields can be used on their own without mapping to another field. For most fields we only provide a "Yes" when the customer qualifies for the field because we do not have negative data (e.g. someone who is identified as not a business owner).

Field Name	Description	Sample Value
Age	Age of the customer (includes modeled estimated values)	65
Business_Owner	Indicates a business is owned by someone in the household. Souce: Self reported data	Yes
Casino_Gaming	Individual(s) in these households wager on undefined sporting events. The data is sourced from subscribers that choose to receive specific information on their sports wagering interests. If the data is not updated by a source for more than 3 years, it is removed. Sources: Surveys, online registrations	Yes
Christian_Family	Someone in the household has indicated they are a Christian family. Source: Surveys, online registrations	Yes
Conservative_Donor	Individuals in these households support this cause financially. Sources: Surveys, online registrations, and Buying Activity	Yes
Conservative_Percentile	Modeled percentile score for Conservative party affiliation model. Percentile ranges from 1 to 100. The closer the score to 1 the less likely the individual fits the conservative model, while the closer the score to 100 the higher the likelihood of the individual fitting the model. For example a score of 75 means an individual more closely matches the conservative model than 75 percent of individuals in the state.	099
CustomerNumber	Advantage identifier of the customer	000012345678
EmailAddress	Email address of the customer	test@example.com
Financial_Newsletter_Subscriber	Household indicated they subscribe to a financial newsletter - includes both online and offline publications. Source: Surveys, online registrations	Yes
Gender	Gender of the customer (includes modeled estimated values)	Male
Health_Beauty_Purchaser	A purchase of Health and Beauty products has occurred within the last 24 months in the Household. Source: Purchases of products and services	Yes
Health_Newsletter_Subscriber	Someone in the Household has purchased a health magazine	Yes
Household_Age_18_24	Adult between 18-24 in the Household	Yes
Household_Age_25_34	Adult between 25-34 in the Household	Yes
Household_Age_35_44	Adult between 35-44 in the Household	Yes
Household_Age_45_54	Adult between 45-54 in the Household	Yes
Household_Age_55_64	Adult between 55-64 in the Household	Yes
Household_Age_65_74	Adult between 65-74 in the Household	Yes
Household_Age_75_Plus	Adult between over 75 in the Household	Yes
Income	This income is either self reported or estimated based on a variety of demographic factors. These factors include age, occupation, home ownership, and median income for the local area. Sources: Survey data, Public data, Online surveys and registrations, Magazine subscriptions	A - Less than $50,000 B - $50,000 - $99,999 C - $100,000 - $149,999 D - $150,000 - $199,999 E - $200,000 - $249,999 F - $250,000 or more
INV_PERSON	Someone in the household has indicated they are interested in personal investments. Sources: self-reported surveys, registrations, and buying activity.	Yes
Investor	Someone in the household is an investor	Yes
Marital_Status	Household Marital Status	Married
Match_Code	Internal match code used to identify what fields were used to match our customer data to Aristotle	01
MONEYSEEK	Household has Investments - Personal - Interest; Investments - Real Estate - Interest; Investments - Stock/Bond - Interest. Source: self-reported surveys, registrations, and buying activity	Yes
Net_Worth	This value represents a summary of data that has been found to be predictive of NetWorth. Predicts the range in which a household’s NetWorth is likely to fall. Some of the included elements are Home Value, Age of head of household, dwelling size, and census level data. The basis for the model was the Federal Reserve’s Survey of Consumer Finance (SCF). NetWorth can be used to evaluate a voter or customer value potential. Products can be targeted to reach the affluent or offers can be presented in a different manner to increase response and conversion. For example a card with a frequent flier and travel related feature may appeal to a household with high net worth and a revolving card with a good rate may appeal to a household with a modest NetWorth. Source: Modeled	A - Less than $50,000 B - $50,000 - $99,999 C - $100,000-$249,999 D - $250,000-$499,999 E - $500,000 or more
PERM_Individual_Id	Unique Identifer for each record in the Aristotle Consumer Database	1556939429
Political_Ideology	Social Conservative - Individuals whose social issues stance leans conservative. These individuals have more of the socially conservative indicators than the socially liberal indicators Social Moderate - Individuals whose social issues stance did not strongly lean liberal or conservative. These individuals have an equal number of socially liberal indicators and socially conservative indicators Social Liberal - Individuals whose social issues stance leans liberal. These individuals have more of the socially liberal indicators than the socially conservative indicators	Conservative Moderate Liberal
PFRL_MARIJUANA_REFORM	Individuals that are likely to support Marijuana Reform or Medical Marijuana Legislation. Voters who have these flags: Green , Libertarian, Liberal Party or Socially Liberal Indicator and Party Code Democrat/Inferred Democrat and Age-18 to 40 or Bernie Sanders Supporters from FEC or Donors to pro-marijuana reform Recipients from FEC or state contributor	Yes
Religion	Household Religion	Buddhist
Retired	Someone in the household is retired	Yes
Veteran_Flag	Someone in the household is a veteran	Yes