Summary / TL:DR: This article is a reference to help users understand creatives in Advantage.

Creatives in Advantage are used to track, report, and target all promotional creatives and their versions. Click Creative in the Marketing Ribbon to navigate to the Creatives screen.

Creatives Screen

These are the recommended customized columns for this screen. There are more columns available.

Creative Code	Displays the code that identifies the creative.
Version Number	Displays the version of the creative.
Owning Organization	Displays the owning organization the creative belongs to.
Description	Displays more detail about the creative.
Item Number	Displays the item number or publication code the creative is associated with.
Local Currency	Displace the currency.
Price Point	Displays the price point.
Last Updated	Displays the date and time the creative was last updated.
Last Update By Description	Displays the user name of the last person to update the creative.

Creative Maintenance

Creative Code*

Free form field used to identify the creative. The creative code can be up to 12 characters long and should contain the name of the creative.

Details Tab

Creative Headline	Defines the headline used on the creative.
Description	Allows users to enter more information about the creative.
Narrative	Allows users to enter addition details.
Previous Creative Code	Allows users to link a previous creative that may have inspired the creative being entered.
Owning Organization	Defines the owning organization the creative belongs to.
Item Number	Defines the publication code or item number.
Local Currency	Defines the local currency.
Price Point	Defines the price point.
Headline Changed?	Defines whether a change has been made to the headline.
Headline Change Text	Defines details about the headline changes.
Lead Changed?	Defines whether a change has been made to the lead.
Lead Change Text	Defines details about the lead changes.
Offer Changed?	Defines whether a change has been made to the offer.
Offer Change Text	Defines details about the offer changes.
Other Changed?	Defines whether anything else on the creative has changed.
Other Change Text	Defines details about other changes.

Documents Tab

Website URL	Allows users to link to the promotion. This is extremely beneficial to Customer Service teams.
Image of Promotion	Allows users to map to a network drive where a .PDF of the promotion is saved. This is extremely beneficial to Customer Service teams.

Copy Writers Tab

Copywriter	Defines the name of the copywriter.
Copywriter Type	Defines primary and secondary copywriters.

Wrap up

You should now have a better understanding of creatives in Advantage.

Advantage Support

Understanding Creatives