Understanding Campaigns
- maperrin (Deactivated)
- David Haskell (Unlicensed)
Summary / TL:DR: This article is a reference to help you understand campaigns in Advantage.
Campaign codes are often though of as "buckets" or "umbrella codes" that group together all of the promotion code for a particular campaign.  Campaign codes identify a mailing. These codes are 7 digits and will contain letters and numbers. Click Campaigns in the Marketing Ribbon to navigate to the Campaigns screen.
Campaigns Screen
These are the recommended customized columns from this screen. Â There are more columns available.
Campaign Code | Displays the code that identifies the campaign. |
|---|---|
Description | Provides more detail about the campaign. |
Initiation Date | Displays the date the campaign was created. |
Added By Description | Displays the name of the user that added the campaign. |
Local Currency | Displays the local currency for the campaign. |
Last Updated | Displays the date and time the campaign was last updated. |
Last Updated By Description | Displays the name of the user that last updated the campaign. |
Campaign Maintenance
Campaign Code | There are four fields that define the campaign code. | ||||||||
Outlet Code | Defines the outlet that the campaign is being promoted through. | ||||||||
5 | Inbound Telesales calls | D | Direct Mail | L | Non-Agora/External Email | T | Telemarketing | ||
 | 6 | Television | E | E-Letter | M | Other Agora E-Letter | U | Upsells | |
 | 7 | IRIS Renewal Series | F | Conferences | N | Other Agora Website | V | Folds - Pub Folds Only | |
 | 8 | Product Reorder Series | G | Space Ads | O | Radio Advertisements | W | Website | |
 | 9 | Special Renewals Mail Only | H | Catalog Promo | P | Non-Agora/External Website | X | Free Source Code | |
 | A | Auto Ren-Ren Series ONLY - Don't use | I | Inserts | Q | Renewals Only | Y | Renewals Web Links | |
 | B | Billing | J | Insert Renewals | R | Renewals - Don't use | Z | MBR BABY PUBS ONLY | |
 | C | Customer Service | K | Order Again | S | Book Club only - Don't use | |||
Publication Code/Owning Org | Defines the publication or owning organization of the product for the campaign. | ||||||||
Year & Month | Defines the year and month of the campaign. Example: May 2016 = S5 December 2016 = SC | ||||||||
Year | S | 2016 | |||||||
Month | 1 | January | 2 | February | 3 | March | 4 | April | |
5 | May | 6 | June | 7 | July | 8 | August | ||
9 | September | A | October | B | November | C | December | ||
Unique Identifier | Uniquely identifies the campaign code in the even there is more than one for the year and month selected. | ||||||||
A | First Mailing in the Month | B | Second Mailing in the Month | C | Third Mailing in the Month | D | Forth Mailing in the Month | ||
E | Fifth Mailing in the Month | F | Sixth Mailing in the Month | G | Seventh Mailing in the Month | ||||
Description | Allows users to provide additional information about the campaign. | ||||||||
Initiator | Free form field that identifies the user who added the campaign code. | ||||||||
Initiation Date | Defines the date that the campaign code was added. | ||||||||
Local Currency | Defines the local currency of the campaign. | ||||||||
Cost Accumulation Method | For reporting purposes, defines how costs will be broken up. | ||||||||
C - Campaign Level | DO NOT USE | ||||||||
P - Promotion Level | This should always be selected. This will allow users to break down reporting by promotion code costs. | ||||||||
Promotions Tab
The Promotions Tab will only appear after a campaign code has been created. Â This tab will display all of the promotion codes under the campaign being viewed.
These are the recommended customized columns from this screen. Â There are more columns available.
Promotion Code | Displays the promotion codes attached to the campaign. |
Campaign Code | Displays the campaign code. |
Publication Code | Displays the publication code or owning org of the publication or product being sold. |
Promo Description | Displays the promotion code description. |