Good to Know
Summary / TL:DR: Some information that is good to know about Advantage links, tracking, and other behaviors.
Transaction Mixins
The count for mixins may be inflated compared to Advantage queries because they will count all of the email addresses for a customers with multiple customer numbers/email addresses. Add the mixin to an Advanced segment with the star and compare the counts to the Advantage count - they should be much closer.
Broken links due to link tracking:
There is an ability in Blueshift to disable the link tracking on a link in the case of link tracking breaking the link
Skipping Link Tracking:
We have a specific attribute for this purpose. A "bsft-no-track" attribute that you can add to relevant links. It will remove all blueshift tracking from the specified link and you use it like this:
<a href="https://www.gmail.com" bsft-no-track>email link</a>
Products/BCL/ADS in Blueshift
You have to use a combination of Series Status, Club Code, Product Class, and Series Code to target people who are active on ADS for a product. You don't actually use the item number. When we send data involving BCL/ADS, we don't send anything regarding email address, so if you want to send an email to everyone active on a specific item's BCL/ADS, there has to be an associated free list. Here is an example segment in the OVH instance: https://app.getblueshift.com/dashboard#/app/segments/51ff0b37-c379-4c3d-9317-a5a3ac51aa0e/edit_v2 ) When you star the transaction, the count returns 0 because there is no email data associated to ADS. If you unstar it, the count is higher than what you are pulling in Advantage because without the star, it pulls duplicate customer numbers/email addresses. Ideally, you would have a starred transaction for a free list with an AND statement on the ADS criteria. So they will need to create a free list that mirrors their product, and most likely setup a premium set in advantage to automatically add customers to the free list one purchase. This also applies to all products, not just BCL/ADS.
When returning the personalization of an email address by using {{ user.email }} in a template, the mailTo link will automatically be added when sending the mail. It may not show up in the Preview,
When uploading seed lists make sure to only use 1 line in the description (no breaks) as Sparkpost does not support new lines which will result in these seeds not receiving copies of the email in 250ok.
Auto-populating drop-downs in Blueshift:
So the way auto-pop works is sample fetch. Meaning the process will not scan all transactions, just random 1 out of 1000. If the values of this attribute are small then it may not be part of the auto-pop which is what happened here since only a few customers had ABS. This is also a nightly process that happens once a day so there may be some delays in the auto-pop as we saw.
New Lists may also not be auto-populated when selecting a list code in the segment until there are transactions/customers added to the list.
Wrap up
Miscellaneous information about BlueShift behaviors and how to address them.