Use these instructions when creating an Abandon Email.

How to Create an Abandon Email

1. Hover over 

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    and click 

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    to start.

2. The Create Creative screen will appear, complete the following fields:
   
   
   

    

   Name*	Enter a name for the creative.
   Item*	Select an item for this creative. This can be an Internal, Agora, or Non-Agora item.
   Item Type	The item type will be auto filled based on the item.
   Creative Type*	Select Email as the creative type.

   
   

3. Under the details section complete the following fields:
   
   

       

   Email Function	Select Abandon Email as the function.
   Campaign	Associates this Offer with the selected Campaign for Searching and other purposes, and helps to determine Campaign on an Effort.
   Copywriter	Select the Copywriter to receive credit for this Creative.
   	Click this to additional copywriters and their allocation.
   Notes	Enter any notes relevant to your creative.
   Tags	Enter any tags you would like to have to help identify your creatives.
   Creative Status	The status can be changed by selecting . This will dictate the status of the Creative as: Active - Creative can be used on any tree for this item Shelved - Creative can no longer be selected on trees or used on future efforts but will still be visible to customers for the efforts it's already used on Expired - Creative can no longer be selected on trees or used on future efforts. When viewed on existing efforts, it will redirect to another creative or website.

   
   

4. Under the content section, complete the following fields:
    

   
   

    

   Abandon Email Type	Both 'Individual' and 'Series' abandon email types can be selected on efforts. A series allows you to send multiple individual abandon emails in a sequence. Please remember to place an unsubscribe link in all of your abandon email creatives. Any email considered “commercial” (i.e. asks for money) that is delivered without an unsubscribe link can subject the offending organization to a fine of $42,000 USD, per email. The link will unsubscribe the customer from receiving any abandon email associated with the specific item. When a customer clicks the link, a flag is produced in IRIS indicating that the customer shouldn’t receive any abandon emails.The unsubscribe link will only unsubscribe customers from abandon emails, it will not unsubscribe customers from Message Central mailings from the associated list. You can select the same email more than once in a series.
   Include Unsubscribe Link*	If this is unchecked, the individual email can be used as the first email in a series. If it is checked, the individual email can be used as any email in a series. An unsubscribe link is required.
   Friendly From*	Enter the name that customers will see in their inbox when receiving the confirmation.
   From Address	Enter the email address that the customer will see in the 'From' field when they receive this abandon email. If this does not match what is on the Message Central binding, the email will not be sent. Please contact the IRIS team for more information.
   Subject Line*	Enter the Subject line of the email.
   Valid Lead Time*	Enter how much time a customer will spend on the page in order to be considered a valid lead.
   Delay After Abandon*	Enter how long to wait to send this email after a customer abandons the page.
   Body Content*	Use the WYSIWYG to build the Body Content.  To Insert the Full Promotion Link... 1.  Highlight the words and/or phrase that will serve as a placeholder for the Full Promotion Link. 2. Select to insert the link.  To Insert a Promo Code... 1.  Select  to insert the Email Promo Code, which will provide the Customer with the IRIS effort's promo code.  To Insert an Email Pattern... 1.  Select  to insert the Email Pattern, which will display the customer's email anywhere on a lead gen creative.  To Insert a URL Nickname... 1. Select  to insert the URL Nickname set on the effort's IRIS offer. For more information on the WYSIWYG, go here.

   
   

5. Click 

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