IRIS Campaign Dashboard

Marketing and production teams at affiliates rely on several different systems in order to create IRIS efforts. Affiliates need to reference information from Advantage, Opium, and IRIS before creating an IRIS effort, but this information couldn't be referenced in one area of IRIS. Marketers who run efforts in campaigns need to know what creatives they're able use on efforts, what creatives they're testing, what their control creatives are, and when they should market certain creatives for a campaign.

The campaign dashboard is a flexible way for affiliates to manage the daily operations of determining what campaign creatives they are running. Marketers can quickly find available creatives in a campaign and can create efforts directly from the campaign dashboard. Operations and production team can manage this dashboard so marketers don’t need to constantly switch back and forth between IRIS, Advantage, and Opium to find what they need for efforts. They can identify sets of creatives that should be marketed under campaigns and franchises, archive sets of creatives that should no longer be marketed, and add additional information to sets of creatives by creating their own columns.

This user guide covers basic permissions information, how to set up the campaign dashboard and how to use the campaign dashboard for full efficiency.