Signups and Unsubscribes - Thoughtspot

This dataset is geared towards marketing managers, publishers, or anyone responsible and/or interested in understanding the on and off activity for their lists. Sourced from Advantage every 2 hours, it shows a breakdown of subscribes and unsubscribes for free lists. This data set is a great place to start for marketers wanting to view the performance of sign-up efforts/vendors, monitor list file sizes overtime and to see how many subscribers they bring in/lose (and why) on a day-to-day basis.  

Use cases for this data set:  

• Review how many subscribers are gained/lost by various time frames (ex. Week by week, month by month, etc.) 

• Understand how many submitted signups are successful vs. unsuccessful (ex. vendor may be supplying names that are already on your lists) 

• Understand the length of time between signup and unsubscribe events 

• View performance of ads on Facebook and other external vendors  

• Identify potential lists to market to in the future  

• Help marketers catch issues that may be occurring  

• Investigation of huge drops or spikes in file size 

Key Considerations:   

• This data set only includes data from free lists  

• ‘Submitted signups’ only reflects attempts. Actual adds is the metric use to get a count of those successfully added to the list 

• This is a standalone data set and is not meant to be directly compared with other datasets 

• Unsuccessful % plus Actual Adds % do not always total 100%. Data is taken from different source systems that do not always tie together the full life cycle of the Submitted Signup 

• Actual adds are from Advantage  

• Submitted signups are from Signup app