Marketers create an Internal Phone Lead Gen effort when they want to market via telephone to customers tracked by the affiliate. This is, essentially, free. These calls are made in order to generate leads that marketers can convert into paying customers. Use these instructions when creating an internal Phone effort for Lead Gen. 

How to Create an Internal Phone Lead Gen Effort 

1. Hover over 

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    and select 

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   . 

2. Complete the following fields:
   
   

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3. Complete the following fields:
   
   

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4. Select 

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