Signups and Unsubscribe Terminology - Thoughtspot
- Anna Schmittle (Deactivated)
Business Term | Definition |
Acquisition Method | Identifies the media outlet where customers are acquired for the promotion |
Acquisition Method Type | Categorizes the acquisition method into 4 categories. IE. Lead Gen, Organic, Paid Search, or other Identifies the media outlet where customers are acquired for the promotion |
Actual Adds | Customer who was successful added to the list |
Actual Adds % | The percent of submitted signups that were successfully added to the list. |
Add: New Email to Affiliate | Successful signups where the signup was the first time the subscriber enrolled in a list owned by the affiliate |
Add: New Email to List | Successful signups where the signup was the first time the subscriber joined that particular e-list |
Add: Reactivation | Successful signups where the subscriber had subscribed to that list in the past |
Affiliate | Internal, Agora business name |
Campaign | A Campaign is a grouping of Promotion Codes. Typically, Campaign Code is used to group together all Promo codes for a given offer for a given product in a given month and channel. This field includes both the Campaign Code and the description of the code. |
Channel | Refers to the marketing channel or means of promotion. It is determined by the first position of the promo code. |
Customer IP Address | IP address associated with the customer number |
Customer Number | Number used to reference customer |
Days on File (for Unsubs) | Calculation of how long subscribers were on file before they unsubscribed |
e-List | Specifies what elist subscribers are on |
Email Id | Email ID associated with the customer |
Event Category | Gives the ability to filter between signup events or unsubscribe events |
Event Date | Date the signup or unsub took place. User has the ability to select timeframes such as yesterday, etc. |
IRIS Campaign | This word / phrase can be used to represent your promotional campaigns. IRIS Campaigns are values you can use to represent your promotional campaigns. |
IRIS Effort Tag Name | IRIS Effort tags associated with the promotion code. A single promo code can have multiple Effort Tags associated with it. Keep this in mind if you are doing analysis by Effort Tag only. |
IRIS Offer Name | Name of the offer creative in IRIS. |
Organization Code | A three digit code used to identify the affiliate who owns a service or product​ |
Referring URL | URL of a web page that links to yours, sending traffic |
Signup Date | Date tied to the signup event |
Source Code | This is the "promo" code assigned to eLetter sign-up boxes that allow us to track where a new subscriber signed up |
Submitted Signups | Metric that measures all of the people that attempted to add themselves to desired list |
Unsub: Bulk List Cleaning | Subscribers who were removed from the list due to a one-time list cleaning requested by the affiliate. |
Unsub: Customer | Subscribers who unsubscribed themselves from the list either through a SignupApp link in a mailing or through customer service |
Unsub: Global Invalid | Relates to the global email validation program which runs once a day looking for any new email addresses. Puts the email address through email oversight and recipient validation. The results of the two tools are matrixed to determine the most likely to be invalid email addresses. Those deemed invalid will have, at the customer level in Advantage, their status changed to Invalid. This will be reflected on the list level by he list status changing to C. |
Unsub: ISP | Subscribers who unsubscribed themselves from the list through the "unsubscribe" link presented in the email client. For example, Gmail offers an unsubscribe link next to the email subject. |
Unsub: List Cleaning | Subscribers who were removed from the list due to the regularly scheduled list cleaning process. List cleaning parameters are unique for each business but could be something like, remove all customers who have not opened or clicked on an email from the list in 250 days |
Unsub: Spam Complaint | Subscribers who unsubscribed themselves from the list by marketing an email from the list as spam or by customer service marking the customer as a spam complainer. Subscribers who unsub this way are prevented from resubscribing in the future |
Unsub: Undeliverable (Hard Bounces) | Subscribers who were removed from the list because emails sent to the customer from the list bounced back. |
Unsub: Unknown | Catch all for unsubscribe events that can't be categorized |
Unsubscribes | Count of unsubscribe events |
Unsuccessful Add % | The percent of submitted signups that could not be added to the list |
Unsuccessful Adds | Signup attempts that were not added to a list |
Unsuccessful: Already Active | Signups that could not be added to the list because the email address submitted was invalid |
Unsuccessful: Global Invalid | Relates to the global email validation program which runs once a day |
Unsuccessful: Invalid Address | signups that could not be added to the list because the email address submitted was invalid |
Unsuccessful: Spam Complainer | Signups that could not be added to the list because the subscribers had previously marked an email from the list as spam |
utm_campaign | UTM Placeholder |
utm_content | UTM Placeholder |
utm_medium | UTM Placeholder |
utm_source | UTM Placeholder |
utm_term | UTM Placeholder |
Vendor | The list or source where the product was promoted. This can be an internal or external email list, a web site, a radio station, a rented list of names for direct mail, etc. List can be defined in many disparate ways across applications. Here is the hierarchy in which List is displayed:
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