Summary / TL:DR: The Advisor tools allow you to be a better sender by providing recommendations for infrastructure updates and subject line optimization.

Reputation

Conducts an audit of the sending domain. Providing all information around what opportunity of the sending domain. Providing all information around what opportunities exist to improve delivery and deliverability.

The drop down in the top left-hand corner allows you to select which domain you’re analyzing.

Deliverability recommends reviewing this for you domains on an annual basis.

If you’re interested in reviewing this information on a more regular basis you can set up an emailed report by following these instructions: https://support.sparkpost.com/analyst/inbox-and-design-tracker/reputation-advisor-scheduled-report .

Subject Line

Allows you to look at the different emotions associated to the Subject Line for the Campaigns that are being sent to the panel/seeds, including read rates and other performance metrics.

For more information about the Subject Line Advisor, follow this link: https://support.sparkpost.com/analyst/inbox-and-design-tracker/analyze-and-optimize-subject-line-performance .