Blueshift Exit Gauntlet Emails
- Tony Browne
Summary / TL:DR: This article outlines the recommended campaign setup for Exit Gauntlets in Blueshift.
Overview
Exit Gauntlets are used to attempt to capture customers who have not engaged (click, open) with a marketing email over a period of time. The goal is to send mailings to customers to encourage them to interact with an email before the Corporate Backstop cleans them from the list.
Segment Setup
Transaction Type | Lists |
|---|---|
list_code | List Code |
email_active | Equal to true |
is_deleted |
OR
|
User Attribute: | Timeframe to capture users. It’s recommended to not exceed 180 days due to the Corp. Backstop cleaning them after that time. Ex: From PAST 180 days to PAST 30 days |
User Attribute: | Use ONLY if the instance has been migrated less than 180 days from the time of setup. Timeframe to capture users. It’s recommended to not exceed 180 days due to the Corp. Backstop cleaning them after that time. Ex: From PAST 180 days to PAST 30 days |
Campaign Setup
In the example below we have 3 Journeys that start on different days that the customer hasn’t clicked in the past 30, 45 or 46 days. If the customer has not clicked in the past 30 days, they will follow that Journey and receive the 30 day email. If the customer still hasn’t clicked after 10 days, they will receive the 45 day email, and so on and so forth. If the customer does not qualify for the first trigger (30 day), Blueshift will move them to the next trigger to the left (in this case, 45 day). Let’s say the customer qualifies for that trigger, they would receive that trigger and then, if they haven’t clicked in 1 day, they would be merged to the trigger in the first journey for the 46 day email.
Campaign Type | Segment Triggered |
|---|---|
Journey Re-qualification | Re-qualify users after 1 day |
Decision Split | Use this to filter out the specific day start for each journey |
Email Triggers w/ Filters | Use the |
Decision Split Criteria
Trigger Filter Criteria and Merge Journey Trigger
Full Campaign
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