Blueshift Data Object Map (CF)

Data stored in Adv is made available in near real-time for use in segmentation and personalization. There has been extensive work to make this data simple to use and understand. The data objects tables below allow you to reference how the data has been modeled, along with any updates or changes to the field name being used. In certain cases letter codes have been transformed into easy to use words such as "Active." In such cases, if you would still like to use the letter code by using the _detail data object if available.