Creating Query Parameters
- Kat Rafferty
- David Haskell (Unlicensed)
Summary / TL:DR: This article will teach you how to create query parameters in WMC.
This new feature in WMC is going to help you append your links easily! Query parameters are a useful tool which allows you to save commonly used link appendages.
How to Create Query Parameters in WMC
Select More and select Query Parameters
Select Add New Query Parameters
Enter the name of your query parameter. For instance this could equal page. Note that this field is always lowercase
Next enter the values that can be added as a page. This could be confirmation page, signup page, free report page for instance. You will define all the values that can be selected here. Additional values can be added after this moment if necessary
Define where the query parameter is available
Creatives | Applied to a specific creative link. |
Journey | Applied to the whole journey. |
Effort | Applied to the effort link |
6. Click Save
Wrap up
You should now know how to create query parameters in WMC.
Still need help?
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