Summary / TL:DR: This article outlines the campaign setup for Exit Gauntlets in Blueshift.
Overview
Exit Gauntlets are used to attempt to capture customers who have not engaged (click, open) with a marketing email over a period of time. The goal is to send mailings to customers to encourage them to interact with an email before the Corporate Backstop cleans them from the list.
Segment Setup
Transaction Type | Lists |
|---|---|
User Attribute: | Timeframe to capture users. It’s recommended to not exceed 180 days due to the Corp. Backstop cleaning them after that time. Ex: From PAST 180 days to PAST 50 days |
User Attribute: | Use ONLY if the instance has been migrated less than 180 days from the time of setup. Timeframe to capture users. It’s recommended to not exceed 180 days due to the Corp. Backstop cleaning them after that time. Ex: From PAST 180 days to PAST 50 days |
Campaign Setup
Wrap up
You should now be able to create an Exit Gauntlet campaign in Blueshift.
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