Summary / TL:DR: This is a resource for an overview of email marketing/deliverability, provided and updated by MarTech.
Via MarTech:
Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. But, because email is one of the most complex ways you can communicate with customers and prospects – through different mail clients, different ISPs, mobile and desktop, etc. – there are a lot of obstacles that can get between you and your intended recipients.
Download the updated Email Marketing Periodic Table to learn everything you need to know about sending emails your customers want to receive and that inboxes won’t block from being delivered. This guide to success factors, toxins and traps will help you build relationships based on trust and send technically sound emails that land squarely where they belong: inboxes.
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