Summary / TL:DR: This article will teach you how to create media outlets in WMC.
You will need to add media outlets anytime you have a new location where an advertisement is going out or a new item you’re selling. For instance, if you have a new 3rd party vendor, you will need to add a new media outlet so you can track the performance of this.
How to Create Media Outlets
Note - Items and Lists will need to be set up under Media Outlets for the time being. They will be broken out into two different sections shortly.
Select More and click on Media Outlets
Define the name of the media outlet
Add a friendly name if necessary
Add an outlet abbreviation. This is a required field. This can be a short name for the outlet
Add the type
Free
Paid
Phone – this is an SMS list or phone list
Website
6. Who owns the outlet?
Internal | Our company owns the outlet. This is our list of subscribers, our own website or our list of SMS users. |
Non-Agora | We do not own the outlet. This is used with 3rd party marketing. |
7. Enter the Advantage list code. This should match the list code created in Advantage exactly. This is not a required field.
8. Enter an unsubscribe experience, if necessary for a free list. This will define the domain and the customer journey for the unsubscribe.
9. Select Save
10. This media outlet can now be applied to marketing efforts!
Wrap up
You should now know how to create media outlets in WMC.
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