Overview

The Marketing Email Subscribe event is sent to Blueshift from SignupApp2 when a customer succesfully signs up to a marketing list with their email address. The event includes the iris_campaign_name and camapaign_code which allows you to send Lead Gen Confirmation email via Blueshift instead of IRIS.

IRIS Configuration

There are 2 ways to avoid sending Lead Gen confirmation emails out of IRIS. Follow the steps below when creating new signup pages (1) or updating existing signup pages/CoReg (2).

1. When creating new signup pages for a specific Lead Gen item, this creates a new version. In the version, do not create any confirmation emails.

   1. When creating an effort with this version, a confirmation email will not get filled out and will not get sent to the customer.

2. If you have current signup pages active that have a confirmation email in IRIS set on the effort and there is only one confirmation email set up for that version:

   1. Create a dummy confirmation email for that specific item and version.

   2. Go back to the effort in question and de-select the confirmation email so that it says “Select One”.

   3. Save effort

Blueshift Campaign Setup

1. Create an Event Triggered campaign using the Marketing Email Subscribe event

2. Add your Email Trigger(s)

3. Use the following filters

   1. campaign_code

   2. iris_campaign_name

   3. duplicate_signup - Set this to false to avoid sending a confirmation email to users who are already signed up