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Premium sets are the free gift a customer receives when they place an order.  These are often used to entice the customer.  Premium sets can consist of reports, books, trial subscriptions, welcome kits, and even iPads or gold. Click Premium Sets in the Marketing ribbon to navigate to the Premium Sets screen.






Premium Set Definitions Screen

These are the recommended customized columns for the top of this screen.  There are more columns available.
Premium SetDisplays the code used to identify the premium set.
Premium Set DescriptionDescribes the details about the premium set.
Linked Premium SetDisplays the linked premium set If there is one.
Last UpdatedDisplays the date and time the premium set was last updated.
Last Updated ByDisplays the Advantage user ID of the last person to update the premium set.
Last Updated By DescriptionDisplays the full name of the last person to update the premium set.
Expiration DateDisplays the Expiration Date for the selected Premium Set.


These are the recommended customized columns for the top of this screen.  There are more columns available.
Premium SetDisplays the code used to identify the premium set.
Earned At

Displays how the customer will earn the premium set.

Response SequenceDisplays the order in which each part if the premium set will be fulfilled.
Paid-Up %Displays the percentage the customer needs to pay in order for the premium set to be fulfilled.
Days to RespondDisplays when the premium is eligible to when the response is made in N days.
First N ResponseDisplays when a premium is defined to the first N responses. For example, the first 100 to respond receive an extra report.


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Premium Set Definition Maintenance

Fields

Premium SetA free form field that allows users to enter the code used to identify the premium set. This code can be up to 6 characters long.
Premium Set DescriptionA free form field that allows users to enter more details about the premium set.
Expiration DateSet an Expiration Date for your premiums, which you must use with the Then Use field.
Then UseEnter the premium set you wish to use after your current premium expires. Used with the Expiration Date field.

Columns

Premium SetDisplays the code used to identify the premium set.
Earned At

Displays how the customer will earn the premium set.

Response SequenceDisplays the order in which each part if the premium set will be fulfilled.
Paid-Up%Displays the percentage the customer needs to pay in order for the premium set to be fulfilled.
Days to RespondDisplays when the premium is eligible to when the response is made in N days.
First N ResponsesDisplays when a premium is defined to the first N responses. For example, the first 100 to respond receive an extra report.

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Premium Set Detail Maintenance

Premium SetDisplays the code used to identify the premium set.
Earned At

Determines how the customer will earn the premium set.

  • Response - The premium set will be fulfilled when the customer responds to the offer. Normally used for free eletter signups.
  • Payment - The premium set will be fulfilled when the customer pays the determined abount.
Response SequenceDetermines the order in which each part of the premium set will be fulfilled.
Select Only OnceDetermines when to stop fulfilling sequences.

Box UncheckedWill fulfill all steps in the sequence.

Box CheckedWill stop at this step in the sequence if the customer qualifies. This is most commonly used if there are different steps for 1 year and 2 year orders.

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Details Tab

Paid Up %Determines the amount a customer must pay in order to qualify.
Days to RespondDetermines the number of days the customer has to respond to qualify. Not generally used.
Within ResponsesDetermines the number of responses the customer must be within to qualify. Not generally used.
Term/Amt/Line#Determines whether the qualifications set in this section are based off how much the customer paid or the subscription length purchased.

D - Currency AmountAllows users to enter a price range for the order purchased in order to qualify for this step.

L - Order Line NumberNot used.

T - Length of TermAllows users to enter a term length range that will qualify the customer to be fulfilled at this step.

V - Total Order ValueAllows users to determine a total order value (if multiple items were purchased) for the customer to qualify for this premium set.
LowDepending on the Term/Amt/Line# qualification set above, this field determines either the lowest dollar amount of term length that would qualify the customer to receive this premium set.
HighDepending on the Term/Amt/Line# qualification set above, this field determines either the highest dollar amount of term length that would qualify the customer to receive this premium set.
Only if ship-to equals bill-toCheck if the order qualifies based on if the ship to and the bill to address is the same.
Response TypeAllows to limit to control group response type. Not generally used.
Fulfill once per recipient?

This will prevent the system from sending out the same premium on a given sequence number of a premium set.   It does not limit customers from receiving the same premium across multiple sequences.  

 

You can set up the premium to offer the same item on different sequences. If you do not set the Select Only Once field to N, the customer can still receive duplicate premiums (across response sequences), even if the "Fulfill once per recipient?" flag is checked. 

Fulfill atDetermines when the premium set will be fulfilled.

E - Fulfill when earnedTypically used for product orders with a product premium when used along with earned at response, this ships items together.

I - Fulfill with issueWill fulfill when the first issue of subscription ordered is fulfilled or it will ship along with a product order.

N - Fulfill after next BCL orderWill fulfill after the next auto delivery of a product is shipped.

S - Fulfill through separate orderWill fulfill through a separate order. This is ideal so the premium set will fulfill asap. Otherwise, the premium set will not be fulfilled until the first issue of the subscription ordered is fulfilled or until a product is shipped. If a product is on backorder, the premium set will not be fulfilled until the product is.
ItemDetermines the premium set that the customer will receive if qualified.
Sub ChoiceDetermines the subscription choice the customer will be subscribed to if the premium set includes a trial subscription.
Send-toDetermines who the premium set will be sent to.

S - Ship-to CustomerWill send the ship-to customer the premium set.

B - Bill-to CustomerWill send the bill-to customer the premium set.
Ship-ViaDetermines through which carrier method the premium set will be shipped. 1st should always be selected for premium sets.
Life Max

Used to limit the number of premium items the customer can receive. For instance, if you only want the customer to receive one book as a premium set, use a Life Max of 1.

Customer service agents will still be able to gratis ship a customer the premium set if necessary.

Delay Days

 Used to set a certain amount of days to delay before releasing an item or adding a customer to a list.

This is useful if the triggering order is a subscription and you want to wait to ensure the customer doesn’t cancel the subscription upon receiving the premium. 
Publication

The PUB code that identifies a magazine.

Extend length of subscription by ____ issues at no additional chargeThe amount of issues to extend the subscription by.
Reduce subscription rate this amountThe amount to reduce the rate of the subscription by.
Reduction CurrencyThe currency the reduction rate of the subscription will use.
Use this adjustment reason codeReason code that will be used for subscription rate adjustment.


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Premium Set Lists Tab

Columns

List CodeDisplays the list code that determines which free eletter the customer will be subscribed to.
Add Bill to CustomerDisplays whether the bill to customer on the order will be subscribed to the free eletter.
Add Ship to CustomerDisplays whether the ship to customer on the order will be subscribed to the free eletter.

Fields

Premium SetDisplays the code used to identify the premium set.
Earned At

Displays how the customer will earn the premium set.

Response SequenceDisplays the order in which each part if the premium set will be fulfilled.
List CodeDetermines the list (free eletter) the customer will be subscribed to.
Add Bill to CustomerWhen selected, the bill to customer on the order will be subscribed to the free eletter.
Add Ship to CustomerWhen selected, the ship to customer on the order will be subscribed to the free eletter.
Delay DaysUsed to set a certain amount of days to delay before releasing an item or adding a customer to a list.

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Premium Set Conditions Tab



Make sure the Database fields tab is set as your default
ChangeMake changes to the currently selected item.
InquireInquire the currently selected item to display more information.
DeleteDelete the currently selected item.
Add/ORUsed for operations that can be used to create the needed criteria.
NotUsed for operations that can be used to create the needed criteria.
(...)Used for operations that can be used to create the needed criteria.
Move UpMoves the currently selected condition up on the list.
Move DownMoves the currently selected condition down on the list.
CountShows the number of selected rows.
TestAllows the user to run a test on the SQL.
Edit SQLAllows the user to directly edit the SQL selected.
Save As View...Allows the user to save the SQL as a different title.
Report

Creates a report of the selection criteria being used.

Column FinderAllows the user to build a SQL target based on the conditions in the columns below.


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