Enter the promotion code to copy the

promotion to,

 this code should mirror the first 6 letters of the campaign code. The promotion code has 8 characters. Follow this naming convention: 

Will be filled in automatically.

Check this box to copy the finder categories.

Description

Enter a description for the promotion.

Initiated By

This field automatically populates with the user who added the promotion code

Creative Code

Enter the creative code. This can used to track the copy associated with a promotion. For instructions on

this go here.

Narrative Type

There are 3 options; Alert, Default and Cancel Alert. This allows it to add information about this promotion code. This can be used as a way to communicate information about this promotion code to the Customer Service team. Alert will show the agent the information that is put in the Promotion Narrative field when they place an order. Default will simply add information to the promotion that will be visible to the agent if they inquire on a promotion code.

List Code

Fill out to indicate if the promotion is sent to an Agora affiliates emailed eLetter. This field is very important for tracking where our customers come from. Only enter a List Code or a List, never both.

List

Fill out to indicate where the promotion is sent if it is not sent through Message Central. Any non-Agora email list, internal and external websites, and internal and external direct mail lists. For example, Facebook.

Local Currency

This is the currency associated with the item.

List Segment

Identify the portion of a list being targeted. For instance, active subs to another publication.

Mail Date*

Enter the exact date the promotion will be sent out.

Effective From

Enter when the promotion code will become active.

Effective To

Enter the last day this promotion will be available. This can be used to expire a promotion code. For instance, if there is a sale and don't want orders to come in under the lower price after a certain date, use this field to achieve that.

Then Use

Enter an alternate promotion code that can be preset for when the current promotion expires.

Quantity Mailed

Enter the actual quantity that will be mailed out. This is especially helpful to fill out for 3rd party promotions.

Quantity Received

Enter the number of names received. (Typically from the list broker.)

Acquisition Method*

Enter the method which customers are acquired from this promotion.

Package Type

Enter the means of classifying the promotion through its "package." This can be used to identify the type of promotion. For instance, dedicated or ed mention.

User

Use to identify the person who added the promotion code.

Host Dept 1%

Enter the percentage that indicates the amount of revenue that will go to the host. The remaining percentage will go to the parent (the item sold) by default.

Host Dept 1

For accounting purposes, this department acts as a bucket to hold the percentage of revenue, indicated previously, so it can be allocated correctly.  The host department typically consists of the affiliates owning org and pub code. If not sure which host department to use ask the affiliate being swapped with or ask the accounting department. If unable to locate the correct host department submit a support ticket to have it added to Advantage.

Host Dept 2%

Use when splitting the revenue 3 ways.

Host Dept 2

Use when splitting the revenue 3 ways.

Subsequent Charges

Leave this field blank to apply the same revenue splits to any additional charges that occur during the first year. 

For example, if the promotion is a monthly automatic renewal offer, the same split information that was applied to the initial charge will be applied to the remaining 11 charges. 

If the revenue split information should not carry over, select O - Override.

Done!

Signify if accounting can begin allocating revenue. Y - indicates the promotion is ready. N - indicates the promotion is not

ready * - never use this

Website URL

Enter the URL of the promotion. This can be a huge help to customer service teams by allowing them to see what the customer sees.

The URL is required for all online promotions

Promotion Class

Defaults to O.

Copywriter

Enter the initials of the copywriter so they receive credit.   

Promotion Narrative

Enter additional information about the promotion code.

Fixed Costs

Use this field to record the total one-time cost amount associated with this promotion.

Material CPM

Record the cost per thousand elements involved with producing the promotion package.

Postage CPM

Record the cost per thousand elements involved with sending the promotion package.

Other CPM

Record any other cost per thousand elements involved with producing and sending the promotion package.

Finder Category

Enter the code that identifies the publication or item being promoted and the outlet in which it was promoted.  This is used by customer service teams to locate and use the correct promotion code.

Key Word

Identify the name of the eLetter or website that hosted the promotion.

Entry Removal Date

Enter a date when the promotion code to stop appearing in customer service search results. Typically 1-2 months in the future.