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The Marketing Email Subscribe event is sent to Blueshift from SignupApp2 when a customer succesfully signs up to a marketing list with their email address. The event includes the iris_campaign_name and camapaign_code which allows you to send Lead Gen Confirmation email via Blueshift instead of IRIS.

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IRIS Configuration

TBDThere are 2 ways to avoid sending Lead Gen confirmation emails out of IRIS. Follow the steps below when creating new signup pages (1) or updating existing signup pages/CoReg (2).

1. When creating new signup pages for a specific Lead Gen item, this creates a new version. In the version, do not create any confirmation emails.

   1. When creating an effort with this version, a confirmation email will not get filled out and will not get sent to the customer.

2. If you have current signup pages active that have a confirmation email in IRIS set on the effort and there is only one confirmation email set up for that version:

   1. Create a dummy confirmation email for that specific item and version.

   2. Go back to the effort in question and de-select the confirmation email so that it says “Select One”.

   3. Save effort

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Blueshift Campaign Setup

1. Create an Event Triggered campaign using the Marketing Email Subscribe event

2. Add your Email Trigger(s)

3. Use the following filters

   1. campaign_code

   2. iris_campaign_name

   3. duplicate_signup - Set this to false to avoid sending a confirmation email to users who are already signed up

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