Skip to end of metadata
Go to start of metadata

You are viewing an old version of this page. View the current version.

Compare with Current View Page History

« Previous Version 4 Next »

Use these instructions to create a new promotion code.  The following elements contribute to a promotion code. Choices (subscription, product, agreement, conference, or membership), Premium Sets, Credit Policies, Creative Codes, Promotion Offers and Campaign. 

Scripts are used to decide which fields are displayed and which fields are hidden. There are a lot of fields on the Promotions screen that are not needed for creating a promotion code. Common scripts include OTHER and CSP DEFAULT. These instructions use the NEWADD script, to see how to set a script, /wiki/spaces/LD/pages/38796381016



How to Create a New Promotion Code

  1. Navigate to CPNPMO (Promotions) view.

  2. Click the Add Icon

  3. The Promotion Code box will appear. Complete the following fields: 

    Promotion Code*

    Enter the promotion code, this code should mirror the first 6 letters of the campaign code. The promotion code has 8 characters. Follow this naming convention: 

    Naming Convention for Promotion Code:

    Outlet Code IdentifierPublication Code or Owning Org (for Products)Year and MonthUnique Numeric Identifier
    Commonly: E, M, P, L, UOXF, TEK, 650.T5 = May 2017 T = 2017 1-9 = January - September A-C = October - DecemberThis field makes the promotion code unique. It should start with 00 for a no-code. Then move to 01.
    Campaign Code*Enter the Campaign Code
    Offer Code*Enter the Offer Code


  4. Hit Enter

  5. The Promotion Detail section will appear. Complete the following fields:

    Description

    Enter a description for the promotion.

    Initiated ByThis field automatically populates with the user who added the promotion code
    Creative CodeEnter the creative code. This can used to track the copy associated with a promotion. For instructions on this go here.
    Narrative TypeThere are 3 options; Alert, Default and Cancel Alert. This allows it to add information about this promotion code. This can be used as a way to communicate information about this promotion code to the Customer Service team. Alert will show the agent the information that is put in the Promotion Narrative field when they place an order. Default will simply add information to the promotion that will be visible to the agent if they inquire on a promotion code.
    List CodeFill out to indicate if the promotion is sent to an Agora affiliates emailed eLetter. This field is very important for tracking where our customers come from. Only enter a List Code or a List, never both.
    ListFill out to indicate where the promotion is sent if it is not sent through Message Central. Any non-Agora email list, internal and external websites, and internal and external direct mail lists. For example, Facebook.
    Local CurrencyThis is the currency associated with the item.
    List SegmentIdentify the portion of a list being targeted. For instance, active subs to another publication.
    Mail Date*

    Enter the exact date the promotion will be sent out.

    Effective From

    Enter when the promotion code will become active.

    If a date in the future is placed , it will not be able to take orders under that promotion code until that date.

    Effective ToEnter the last day this promotion will be available. This can be used to expire a promotion code. For instance, if there is a sale and don't want orders to come in under the lower price after a certain date, use this field to achieve that.
    Then UseEnter an alternate promotion code that can be preset for when the current promotion expires.
    Quantity MailedEnter the actual quantity that will be mailed out. This is especially helpful to fill out for 3rd party promotions.
    Quantity Received

    Enter the number of names received. Typically from the list broker.

    Acquisition Method*Enter the method which customers are acquired from this promotion.
    Package TypeEnter the means of classifying the promotion through its 'package'. This can be used to identify the type of promotion. For instance, dedicated or ed mention.
    UserUse to identify the person who added the promotion code.
    Host Dept 1%

    Enter the percentage that indicates the amount of revenue that will go to the host. The remaining percentage will go to the parent (the item sold) by default.

    Host Dept 1For accounting purposes, this department acts as a bucket to hold the percentage of revenue, indicated previously, so it can be allocated correctly.  The host department typically consists of the affiliates owning org and pub code. If not sure which host department to use ask the affiliate being swapped with or ask the accounting department. If unable to locate the correct host department submit a support ticket to have it added to Advantage.
    Host Dept 2%

    Use when splitting the revenue 3 ways.

    Host Dept 2

    Use when splitting the revenue 3 ways.

    Subsequent Charges

    Leave this field blank to apply the same revenue splits to any additional charges that occur during the first year. 

    For example, if the promotion is a monthly automatic renewal offer, the same split information that was applied to the initial charge will be applied to the remaining 11 charges. 

    If the revenue split information should not carry over, select O - Override.
    Done!

    Signify if accounting can begin allocating revenue:

    Y - indicates the promotion is ready

    N - indicates the promotion is not ready*

    * Never use this option
    Website URL

    Enter the URL of the promotion. This can be a huge help to customer service teams by allowing them to see what the customer sees the URL is required for all online promotions.

    Promotion ClassDefaults to O.
    Copywriter

    Enter the initials of the copywriter so they receive credit.   

    Narrative TypeDefines when a narrative will appear if entered on the promotion code.

    ALERTWith this option selected, an alert will appear when placing an order in Advantage.

    CANCEL ALERTWith this option selected, an alert will appear if the order is canceled in Advantage. This will also appear when entering the promo code during order entry.

    DEFAULT
    With this option selected, the narrative will not act as an alert and the narrative will only be seen on the promotion codes. This option should not be used.
    Promotion NarrativeEnter additional information about the promotion code.
  6. Once the fields have been filled on the  Promotion Detail screen, hit Enter. This will move to the Costs area. 

  7. Use the Costs area to indicate any costs associated with the Promotion:

    Fixed Costs

    Use this field to record the total one-time cost amount associated with this promotion.


    Material CPMRecord the cost per thousand elements involved with producing the promotion package.
    Postage CPMRecord the cost per thousand elements involved with sending the promotion package.
    Other CPMRecord any other cost per thousand elements involved with producing and sending the promotion package.
  8. Hit Enter. This will move back to the Promotion screen. Click the Finder Links tab and click the Add Icon. This area communicates with the Customer Service area of Advantage. This helps Customer Service agents locate promotion codes to place orders.  

    Finder Category

    Enter the code that identifies the publication or item being promoted and the outlet in which it was promoted.  This is used by customer service teams to locate and use the correct promotion code.


    Key Word

    Identify the name of the eLetter or website that hosted the promotion.

    Entry Removal DateEnter a date when the promotion code to stop appearing in customer service search results. Typically 1-2 months in the future.


  9. If information was entered in the Promotion Finder area, hit Enter


    Reur t 28845182047 


  • No labels