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Creatives in Advantage are used to track, report, and target all promotional creatives and their versions. Click Creative in the Marketing Ribbon to navigate to the Creatives screen.






Creatives Screen

These are the recommended customized columns for this screen.  There are more columns available.

Creative CodeDisplays the code that identifies the creative.
Version NumberDisplays the version of the creative.
Owning OrganizationDisplays the owning organization the creative belongs to.
DescriptionDisplays more detail about the creative.
Item NumberDisplays the item number or publication code the creative is associated with.
Local CurrencyDisplace the currency.
Price PointDisplays the price point.
Last UpdatedDisplays the date and time the creative was last updated.
Last Update By DescriptionDisplays the user name of the last person to update the creative.



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Creative Maintenance

Creative Code*

Free form field used to identify the creative. The creative code can be up to 12 characters long and should contain the name of the creative.


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Details Tab

Creative Headline

Defines the headline used on the creative.

DescriptionAllows users to enter more information about the creative.
NarrativeAllows users to enter addition details.
Previous Creative CodeAllows users to link a previous creative that may have inspired the creative being entered.
Owning OrganizationDefines the owning organization the creative belongs to.
Item NumberDefines the publication code or item number.
Local CurrencyDefines the local currency.
Price PointDefines the price point.
Headline Changed?Defines whether a change has been made to the headline.
Headline Change TextDefines details about the headline changes.
Lead Changed?Defines whether a change has been made to the lead.
Lead Change TextDefines details about the lead changes.
Offer Changed?Defines whether a change has been made to the offer.
Offer Change TextDefines details about the offer changes.

Other Changed?

Defines whether anything else on the creative has changed.
Other Change TextDefines details about other changes.


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Documents Tab

Website URLAllows users to link to the promotion. This is extremely beneficial to Customer Service teams.
Image of PromotionAllows users to map to a network drive where a .PDF of the promotion is saved. This is extremely beneficial to Customer Service teams.


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Copy Writers Tab

CopywriterDefines the name of the copywriter.
Copywriter Type

Defines primary and secondary copywriters.

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