Campaigns Screen
These are the recommended customized columns from this screen. There are more columns available.
| Campaign Code | Displays the code that identifies the campaign. |
Description | Provides more detail about the campaign. |
| Initiation Date | Displays the date the campaign was created. |
| Added By Description | Displays the name of the user that added the campaign. |
| Local Currency | Displays the local currency for the campaign. |
| Last Updated | Displays the date and time the campaign was last updated. |
| Last Updated By Description | Displays the name of the user that last updated the campaign. |
Campaign Maintenance
| Campaign Code | There are four fields that define the campaign code. | ||||||||
| Outlet Code | Defines the outlet that the campaign is being promoted through. | ||||||||
| 5 | Inbound Telesales calls | D | Direct Mail | L | Non-Agora/External Email | T | Telemarketing | ||
| 6 | Television | E | E-Letter | M | Other Agora E-Letter | U | Upsells | ||
| 7 | IRIS Renewal Series | F | Conferences | N | Other Agora Website | V | Folds - Pub Folds Only | ||
| 8 | Product Reorder Series | G | Space Ads | O | Radio Advertisements | W | Website | ||
| 9 | Special Renewals Mail Only | H | Catalog Promo | P | Non-Agora/External Website | X | Free Source Code | ||
| A | Auto Ren-Ren Series ONLY - Don't use | I | Inserts | Q | Renewals Only | Y | Renewals Web Links | ||
| B | Billing | J | Insert Renewals | R | Renewals - Don't use | Z | MBR BABY PUBS ONLY | ||
| C | Customer Service | K | Order Again | S | Book Club only - Don't use | ||||
| Publication Code/Owning Org | Defines the publication or owning organization of the product for the campaign. | ||||||||
| Year & Month | Defines the year and month of the campaign. Example: May 2016 = S5 December 2016 = SC | ||||||||
| Year | S | 2016 | |||||||
| Month | 1 | January | 2 | February | 3 | March | 4 | April | |
| 5 | May | 6 | June | 7 | July | 8 | August | ||
| 9 | September | A | October | B | November | C | December | ||
| Unique Identifier | Uniquely identifies the campaign code in the even there is more than one for the year and month selected. | ||||||||
| A | First Mailing in the Month | B | Second Mailing in the Month | C | Third Mailing in the Month | D | Forth Mailing in the Month | ||
| E | Fifth Mailing in the Month | F | Sixth Mailing in the Month | G | Seventh Mailing in the Month | ||||
| Description | Allows users to provide additional information about the campaign. | ||||||||
| Initiator | Free form field that identifies the user who added the campaign code. | ||||||||
| Initiation Date | Defines the date that the campaign code was added. | ||||||||
| Local Currency | Defines the local currency of the campaign. | ||||||||
| Cost Accumulation Method | For reporting purposes, defines how costs will be broken up. | ||||||||
| C - Campaign Level | DO NOT USE Using the Campaign Level will only report on campaign costs at the campaign level. This will not allow users to be able to break down costs by promotion code. | ||||||||
| P - Promotion Level | This should always be selected. This will allow users to break down reporting by promotion code costs. | ||||||||
Promotions Tab
The Promotions Tab will only appear after a campaign code has been created. This tab will display all of the promotion codes under the campaign being viewed.
These are the recommended customized columns from this screen. There are more columns available.
| Promotion Code | Displays the promotion codes attached to the campaign. |
| Campaign Code | Displays the campaign code. |
| Publication Code | Displays the publication code or owning org of the publication or product being sold. |
| Promo Description | Displays the promotion code description. |