Option 1: Create replica journeys in WMC & Bulk update domains

Process:

• Decide what domains you’re going to tackle – compile a list of all url nicknames associated with that domain

  • Take inventory of anything that doesn’t need to be moved over so you’re only moving what’s necessary

• Create WMC journeys (with the SAME url nickname as in OPIUM) to replace OPIUM efforts*

  • Typically, the url nickname in IRIS for an OPIUM offer only references the beginning of the sales funnel. From there, links are included in the html to incorporate cross sells, upsells, dependent content, etc.

  • Unlike OPIUM, WMC journeys will include ALL the components of an offer

  • When creating the replacement WMC journey you will want the url nickname name to match the url nickname assigned to the actual offer in IRIS BUT it should include all the components that were included in OPIUM – not just the initial offer but cross-sells, upsells, etc.

• Update domains. There are two primary options for bulk updating domains:

  • Option 1: Edit actual domain in IRIS (manage – domains) so that it points to a WMC domain

    • Good option if you don’t have default domains assigned at the item level

    • Steps:

    • Edit order from url

    • No change to:

      • Name

      • Promotion URL

      • External promo url

  • Option 2: Edit default configuration on the item level so that it points to a WMC domain – this will update all efforts where that is the main item

    • Good option if you:

      • Have default domains assigned at the item level AND

      • Have 1:1 relationship between the item and domain

        • If you have multiple domains per item, then additional adjustments will need to be made for bulk update to be successful – and option 1 may be more ideal

    • Steps:

      • Edit the default configuration on the item level so that it points to selected WMC domain

      • This will automatically update all efforts where that is the main item

Pros:

• Less updates in IRIS

• Don’t need to update the domain of every single effort

• No downtime with the transition from OPIUM to WMC

Cons:

• Discovery/QA required upfront

• Will need to review all the efforts tied to the domain/item and coordinate creation of WMC journeys before making any domain changes

• Potential for mismatched domains as part of bulk change

  • Would need to be sure that all the journeys tied to the efforts with this assigned domain have been set up in WMC with the SAME URL nickname that was used in OPIUM

    • If something doesn’t exist, there will be an error

• General note: If journeys created in WMC to replace OPIUM efforts do not have the correct domain set in WMC (must match IRIS domain) there will be an error

• If there are alternative order form urls tied to a domain (aside from the default order form) then we would need to either remove or update those as well

  • Note: very few current examples of this