A

Lifetime or Comp; Like AR but no Credit Card on file; will renew year after year; typically 120 for a monthly (5yr); will pay a maintenance fee; there are no credit cards on file and don’t receive AR notices

C

Auto-Renew; Credit card on file

D

Discontinue Auto-Renew; Subscribers are on Auto Renewal but called in to cancel before the series is over to cancel; they pre-paid for the subscriptions and it will expire after their term; they are treated like a Y flag= they will expire

N

Do not renew; Never send to me; a customer will call in to complain because they do not want to receive any more offers

U

Closed accounts; Subscribers who were on AR and no longer have a valid credit card on file; twice a month we send credit card tokens (cc info) to a processor to check the credit card information (only 27% of CC companies use this program) they will tell us if the credit card info is correct, outdated, or customer closed account, expired; Advantage will then wipe the CC info and will change the flag from a C to a U flag= we then send out notices letting them know they should call in to give us their credit card info (if they do this, then their flag is changed back to a C flag)

Y

“Yes market to me”; Non-auto-renew and no Credit Card on file; It will expire after their subscription is up

Z

Limited Renewals; Non-auto-renew subscribers who don’t want to be marketed to; we send them very little marketing; will send at 1 or 2 issues to go