After all the planning and set up is done and you finally get some data coming in, how do you make the most of your testing group? Here, we'll take a deeper look at a testing group and introduce you to the analysis process. Much of how you choose to analyze the data is up to your team and how your business decides to approach testing and decision-making afterwards, but we'll give you a solid basis for what IRIS offers in this phase of testing and some tips on how to keep your marketing organized based on your results.

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