Summary / TL:DR: This article will show you how custom and relevant campaign parameters are added to all links that are sent from Blueshift.
Custom Parameter
In the refactored instances of Blueshift a custom parameter will be added to all triggers and therefore all links that get sent out of Blueshift by default. Below shows the key-value pair:
key = vid2
value = {{ user_transaction.advantage_customer_number | append: '@@' | append: user_transaction.list_code | append: '@@' | append: user.email | aes256_encrypt_v2: '50655368566D597133743677397A24432646294A404E635266546A576E5A7234', '472B4B6250655368566D597133743677' }}
Blueshift Feature Documentation
If you would like to add additional custom parameters please submit that request to Global Support.
How it Works
The vid2 variable is comprised of the advantage customer number, list code, email address and delimiters which are then AES-256 encrypted within a single liquid object.
This variable is then decrypted by 14West systems to be used in things such as reporting, unsubscribes, and order form auto-pop.
The decrypted value will look something like the following:
000123456789@@LISTCODE@@emailadress@14west.us
Blueshift Parameters
Blueshift will also automatically include link parameters relevant to the campaign itself. They are as follows:
Parameter | What is it? |
|---|---|
bsft_clkid | Unique identifier generated when clicking a link |
bsft_uid | Unique identifier assigned to the profile |
bsft_mid | Unique message identifier |
bsft_utid | Unique identifier assigned to the profile appended to the transaction list code |
bsft_mime_type | Indicates the type non-ASCII components of a message |
bsft_tv | Template version |
bsft_eid | Unique identifier assigned per trigger |
bsft_ek | Campaign execution timestamp |
bsft_lx | Identifies the instance of the URL when the same URL is used in multiple locations in the template. |
The last three parameters of bsft_eid, bsft_ek, and bsft_lx allow orders to be reported on in Thoughtspot and so again, there is no need to manually add any query parameters to promotion links within the template.
Wrap up
You should now know how the vid2 custom parameters work and what other parameters are included in Blueshift links.
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