Summary / TL:DR: This article will show you how list unsubscribes function in the refactored instance of Blueshift.
Trigger Level Custom Parameter
In the refactored instances of Blueshift a custom query parameter will be added to all triggers and therefore all links by default. The vid2 value is comprised of data needed to identify the user and the list code and so it eliminates the need to manually add any parameters at the template level. Below shows the key-value pair:
key = vid2
value = {{ user_transaction.advantage_customer_number | append: '@@' | append: user_transaction.list_code | append: '@@' | append: user.email | aes256_encrypt_v2: '50655368566D597133743677397A24432646294A404E635266546A576E5A7234', '472B4B6250655368566D597133743677' }}
Blueshift Feature Documentation
Unsubscribe Link
The following unsubscribe link should be used in the refactored instance:
https://signupapp2.YOURDOMAIN.com/signupapp/unsubs/v2?
Once the link is clicked on it should look something like the following:
https://signupapp2.YOURDOMAIN.com/signupapp/unsubs/v2?vid2=007434f6116c1b262cacae4def1de9707cd16a57217e3eaec65f6d7903976d36&bsft_clkid=cf45cd3a-c34f-4f00-9dbb-e5419e6b4c2f&bsft_uid=09127a6e-0c13-4238-a94f-be92b5ab08fc&bsft_mid=222108b4-db68-4b7b-b5e1-8a1e939a1757&bsft_eid=175c8b10-1af2-4b63-b3a7-b8f6056e268f&bsft_utid=09127a6e-0c13-4238-a94f-be92b5ab08fc-e460f020dc7c9738cfd104c681d57894&bsft_mime_type=html&bsft_ek=2022-02-09T14%3A45%3A24Z&bsft_aaid=e7db2710-78ab-4f64-94d2-0f2b270fcc83&bsft_lx=3&bsft_tv=38
Please keep in mind that the unsubscribe link is different compared to the one used in the legacy instances of Blueshift. “/v2” is the new piece that was added to the link.
Blueshift Parameters
As you can see in the link above, Blueshift will also automatically include link parameters relevant to the campaign itself. There are three important parameters to note:
Parameter | What is it? |
|---|---|
bsft_eid | Unique identifier for the trigger |
bsft_ek | Campaign execution time |
bsft_lx | Identifies the instance of the URL when the same URL is used in multiple locations in the template. |
These parameters allow orders to be reported on in Thoughtspot and so again, there is no need to manually add any query parameters to promotion links within the template.
Wrap up
You should now know how list unsubscribes and promo links will work in the refactored instance of Blueshift.
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