Campaign codes are often though of as "buckets" or "umbrella codes" that group together all of the promotion code for a particular campaign. Campaign codes identify a mailing. These codes are 7 digits and will contain letters and numbers. Click Campaigns in the Marketing Ribbon to navigate to the Campaigns screen.
Campaigns Screen
These are the recommended customized columns from this screen. There are more columns available.
Campaign Code
Displays the code that identifies the campaign.
Description
Provides more detail about the campaign.
Initiation Date
Displays the date the campaign was created.
Added By Description
Displays the name of the user that added the campaign.
Local Currency
Displays the local currency for the campaign.
Last Updated
Displays the date and time the campaign was last updated.
Last Updated By Description
Displays the name of the user that last updated the campaign.
There are four fields that define the campaign code.
Outlet Code
Defines the outlet that the campaign is being promoted through.
5
Inbound Telesales calls
D
Direct Mail
L
Non-Agora/External Email
T
Telemarketing
6
Television
E
E-Letter
M
Other Agora E-Letter
U
Upsells
7
IRIS Renewal Series
F
Conferences
N
Other Agora Website
V
Folds - Pub Folds Only
8
Product Reorder Series
G
Space Ads
O
Radio Advertisements
W
Website
9
Special Renewals Mail Only
H
Catalog Promo
P
Non-Agora/External Website
X
Free Source Code
A
Auto Ren-Ren Series ONLY - Don't use
I
Inserts
Q
Renewals Only
Y
Renewals Web Links
B
Billing
J
Insert Renewals
R
Renewals - Don't use
Z
MBR BABY PUBS ONLY
C
Customer Service
K
Order Again
S
Book Club only - Don't use
Publication Code/Owning Org
Defines the publication or owning organization of the product for the campaign.
Year & Month
Defines the year and month of the campaign. Example: May 2016 = S5 December 2016 = SC
Year
S
2016
Month
1
January
2
February
3
March
4
April
5
May
6
June
7
July
8
August
9
September
A
October
B
November
C
December
Unique Identifier
Uniquely identifies the campaign code in the even there is more than one for the year and month selected.
A
First Mailing in the Month
B
Second Mailing in the Month
C
Third Mailing in the Month
D
Forth Mailing in the Month
E
Fifth Mailing in the Month
F
Sixth Mailing in the Month
G
Seventh Mailing in the Month
Description
Allows users to provide additional information about the campaign.
Initiator
Free form field that identifies the user who added the campaign code.
Initiation Date
Defines the date that the campaign code was added.
Local Currency
Defines the local currency of the campaign.
Cost Accumulation Method
For reporting purposes, defines how costs will be broken up.
C - Campaign Level
DO NOT USE
Using the Campaign Level will only report on campaign costs at the campaign level. This will not allow users to be able to break down costs by promotion code.
P - Promotion Level
This should always be selected. This will allow users to break down reporting by promotion code costs.
The Promotions Tab will only appear after a campaign code has been created. This tab will display all of the promotion codes under the campaign being viewed.
These are the recommended customized columns from this screen. There are more columns available.
Promotion Code
Displays the promotion codes attached to the campaign.
Campaign Code
Displays the campaign code.
Publication Code
Displays the publication code or owning org of the publication or product being sold.