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After a customer places an order and lands on the thank you page, WMC will fire this event to Blueshift and will get recorded to the email address that is entered on the order form. Blueshift will merge profiles if an unknown user makes a purchase. This event will fire on each subsequent UpSell or Cross Sell.
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Attributes
cookie | Cookie from pageload script |
Email that is decrypted from the vid2 value if the link was sent from Blueshift | |
event | Event name |
products | Object array that include the journey URL nickname, item that was purchase, the price, and quantity |
product_ids | Generated by Blueshift. Includes the journey URL nickname and item from the products array |
purchase_type | The type of purchase that was placed in WMC (Initial, Cross-sell, Upsell) |
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