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Summary / TL:DR: This article is a reference to help users understand creatives in Advantage.
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Creatives in Advantage are used to track, report, and target all promotional creatives and their versions. Click Creative in the Marketing Ribbon to navigate to the Creatives screen. |
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Creatives Screen
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These are the recommended customized columns for this screen. There are more columns available.
Creative Code | Displays the code that identifies the creative. |
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Version Number | Displays the version of the creative. |
Owning Organization | Displays the owning organization the creative belongs to. |
Description | Displays more detail about the creative. |
Item Number | Displays the item number or publication code the creative is associated with. |
Local Currency | Displace the currency. |
Price Point | Displays the price point. |
Last Updated | Displays the date and time the creative was last updated. |
Last Update By Description | Displays the user name of the last person to update the creative. |
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Creative Maintenance
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Creative Code* | Free form field used to identify the creative. The creative code can be up to 12 characters long and should contain the name of the creative. |
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Details Tab
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Creative Headline | Defines the headline used on the creative. |
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Description | Allows users to enter more information about the creative. |
Narrative | Allows users to enter addition details. |
Previous Creative Code | Allows users to link a previous creative that may have inspired the creative being entered. |
Owning Organization | Defines the owning organization the creative belongs to. |
Item Number | Defines the publication code or item number. |
Local Currency | Defines the local currency. |
Price Point | Defines the price point. |
Headline Changed? | Defines whether a change has been made to the headline. |
Headline Change Text | Defines details about the headline changes. |
Lead Changed? | Defines whether a change has been made to the lead. |
Lead Change Text | Defines details about the lead changes. |
Offer Changed? | Defines whether a change has been made to the offer. |
Offer Change Text | Defines details about the offer changes. |
Other Changed? | Defines whether anything else on the creative has changed. |
Other Change Text | Defines details about other changes. |
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Documents Tab
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Website URL | Allows users to link to the promotion. This is extremely beneficial to Customer Service teams. |
Image of Promotion | Allows users to map to a network drive where a .PDF of the promotion is saved. This is extremely beneficial to Customer Service teams. |
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Copy Writers Tab
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Copywriter | Defines the name of the copywriter. |
Copywriter Type | Defines primary and secondary copywriters |
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Wrap upYou should now have a better understanding of creatives in Advantage. |
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Still need help? We know this can be frustrating. To get further help please open a Support ticket. |
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