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The Ultimate Guide to Email Deliverability from SparkPost and Litmus
A comprehensive look at email deliverability, why it matters, and how to be successful. Published by Sparkpost and Litmus.
WTF is Email Deliverability? from Validity and Digiday
“This report aims to help marketers understandUnderstand the essential elements of deliverability, highlighting the main blockers of email success. The key to successful email campaigns will turn on understanding the difference between delivery versus deliverability, so marketers can maximize budget, time and energy spent on email marketing. That way, their campaigns will deliver for their businesses, one inbox at a time.”
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Published by Validity.
Twilio’s Guide to Deliverability (updated 3/29/2022)
In addition to updates on segmentation, personalization, Apple MPP and Google Prefetching, the 2022 guide includes new resources and links throughout, as well as updated insights from Delivery Consultants. With the information and resources in this guide, you have everything you need to improve your deliverability and ensure every message you send lands in your customers’ inboxes.
Help! I hit a Spam Trap! (February 2023)
What is a spam trap and how to remediate the issue.
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For more advanced, in-depth publications on deliverability and email marketing, click here.
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