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Summary / TL:DR: This article outlines the steps to create a campaign trigger in Blueshift that reminds the customer of the previous email.

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Overview

In some cases, you may want to remind a customer of the previous email they were sent, especially if they didn’t engage (open/click) with it. This can be helpful for retaining customers and improving engagement.

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Tip

Wrap up

You should now be able to setup reminder style campaigns messages with or without A/B testing.

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