Summary / TL:DR: Apple’s Mail Privacy Protection has created new challenges and opportunities for email marketers, by changing how Apple devices and software report email opens back to senders. This article will give you an overview of what MPP is, how it will affect the world of email marketing, and some suggestions for how to mitigate the impact of MPP on your email program.
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https://www.sparkpost.com/blog/sparkpost-product-updates-apple-ios15/
https://www.sparkpost.com/blog/impact-of-ios-15-update-on-open-tracking/
https://www.sparkpost.com/blog/4-insights-on-ios-15-mail-privacy-protection/
https://www.validity.com/blog/apples-mail-privacy-protection-is-here/
https://blueshift.com/blog/ios-15-updates-keep-adapting-to-mail-privacy-and-proxies/
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