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Only lists that are active in Advantage will have data sent to Blueshift.

Another important attribute to include is the is_deleted = False as this flag would be flipped to True if the email address is removed or replaced with another email address in Advantage. Unless this flag is set to False the email address that is no longer under the list record would still be eligible to get picked up by the segment.

Attribute

Blueshift Field

Advantage Field

Logic/Rules

List Code

list_code

list_cde

customer_id

customer_id

This is the profile key which is comprised of the affiliate id and email address which is MD5 hashed.

Email Active

email_active

eml_sta

CASE WHEN lsteml_m.eml_sta IN ('A','') THEN 'true' ELSE 'false' END AS list_status

SMS Active

sms_active

When a customer opts in to receive marketing SMS this flag will be switched to True. If a customer opts out this flag will be set to False

Source Code

source_code

lst_src

Date Joined

date_joined

dte_add

Weekly Delivery Flag

weekly_delivery_flag

dmo_dat

CASE WHEN SUBSTRING(LST.DMO_DAT,11,1) = '1' THEN 'true' ELSE 'false' END AS weekly_delivery_flag

Campaign Code

campaign_code

cpn_cde

acquisition_method

acquisition_method

pmo_acq

list_last_click

list_last_click

list_last_open

list_last_open

is_deleted

is_deleted

A snapshot of the list object is taken from Advantage data from the past hour and it differentiates against the current snapshot to produce the delta and send to Blueshift. If what’s in the current snapshot does not exist in the snapshot from an hour ago, this flag is set to true. This usually happens when records are hard deleted from Advantage.

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