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Summary / TL:DR: This article will show you the renewal flags that are used in Advantage, along with their descriptions.

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Renewal Flags

Flag

Description

A

Perpetual Renewal. Lifetime or Comp

; Like AR but no Credit Card on file; will renew year after year; typically 120 for a monthly (5yr); will pay a maintenance fee; there are no credit cards on file and don’t receive AR notices

. Terms for Lifetime are typically 5 or 10 years. If a maintenance fee pub, A Flags are for billing customers with no credit card on file.

C

Auto-Renew; Credit card on file

D

Discontinue Auto-Renew;

Subscribers are on Auto Renewal but called in to cancel before the series is over to cancel; they pre-paid for the subscriptions and it will expire after their term; they are treated like a Y flag= they will expire

Customer triggered action to be removed from Auto Renew. Action taken to be removed from AR most commonly after the Auto Renew notice is received. Once changed to D Flag, the term finishes out then expires. D Flags can receive promotions.

N

Do not renew; Never send to me; a customer will call in to complain because they do not want to receive any more offers

U

Closed accounts;

Subscribers who were on AR and no longer have a valid credit card on file; twice a month we send credit card tokens (cc info) to a processor to check the credit card information (only 27% of CC companies use this program) they will tell us if

System changed flag when the credit card

info is correct, outdated, or customer closed account, expired; Advantage will then wipe the CC info and will change the flag from a C to a U flag= we then send out notices letting them know they should call in to give us their credit card info (if they do this, then their flag is changed back to a C flag)

is identified as being no longer valid. Does not renew, and expires at end of term.

Y

“Yes market to me”; Non-auto-renew and no Credit Card on file; It will expire after their subscription term is up

Z

Limited Renewals; Rarely used flag. Non-auto-renew subscribers who don’t want to be marketed to; we send them very little marketing; will send at 1 or 2 issues to go.

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Tip

Wrap up

You should now know a more about renewal flags and their descriptions in Advantage.

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